Beneteau, which is based in western France, was founded by Benjamin Beneteau in 1884 and is led by granddaughter Madame Annette Beneteau Roux. The sailboat division’s U.S. headquarters is in Marion, S.C., and its U.S. powerboat headquarters is in Annapolis, Md.
Beneteau buyers around the world will now have Mercury for a power option.
The company did, however, give Trade Only Today an exclusive glimpse into its road map forward last month.
From the start, the new model was designed to be built simultaneously in the U.S. and France to save costs and meet anticipated demand.
Don Smith will be responsible for growing sales of the Antares outboard line
Former Groupe Beneteau executive receives lifetime achievement award.
The French builder says production will start later this year.
Jeanneau is including the m2500 hardware bundle on boats 50 feet and larger bought at the show.
For its Cadillac, Mich.-built brands, tariffs are eating into a strong sales year.
The French conglomerate has invested in its facilities in France, the U.S. and Poland to increase production while giving them “multi-purpose” capabilities for building different brands.
The Antares line consists of 21-, 23- and 27-footers designed for coastal cruising.
The Midwest dealership will represent the Gran Turismo, Monte Carlo and Swift Trawler lines in eastern Michigan and Ohio.