Beneteau America adds Gulf Coast dealer

Author:
Publish date:
The Gran Turismo 49 is one of the boats Emerald Coast will carry.

The Gran Turismo 49 is one of the boats Emerald Coast will carry.

Beneteau America has named Emerald Coast Marine Group as its newest powerboat dealership to handle the Gran Turismo, Monte Carlo, Swift Trawler, Antares, Flyer and Barracuda lines from Mississippi to Port St. Joe., Fla., starting with model year 2020. New boats are expected to arrive at the dealership in July.

“Beneteau is proud to have the talented team at Emerald Coast Marine Group join our network in the Florida panhandle,” Jean-Francois Lair, president of Beneteau America, said in a statement. “Their focus on the customer experience, boat sales and service will create great opportunities as our marine business continues to evolve.”

In the statement, Emerald Coast Marine Group president Shawn Talpey said adding the Beneteau products is part of the dealership’s long-term growth strategy.

“Beneteau is a recognized leader and product innovator in the boating industry and the largest boat manufacturer in the world,” Talpey said in the statement. “Its history of product quality and functional design coupled with the company’s customer-centric focus aligns directly with our goals and culture. We believe their new generation of power cruisers and outboards are ideally suited to the discerning market we represent and will find favor and demand among coastal boaters.”

Related

Cox Marine Addresses the Supply Chain

The diesel outboard manufacturer brings all sub-assembly production in-house to obviate delivery issues.

Boat Shows and Dealer Week Are Calls to Action

Shows are one of the best ways to connect face-to-face with customers, and MRAA’s signature conference can give insights into achieving retail success.

Social Media App Launches

Scuttlebutt is a free platform to help connect the boating community, in addition to offering real-time weather conditions and other information.

The Dearth of Inventory

A continued push for new product has dealers looking well into the future for inventory levels to normalize.

Registration Open for IWMC

ICOMIA’s World Marinas Conference is scheduled for Oct. 12-14 in Dubai.