Skip to main content

Beneteau America announces new Outboard Sales Manager

Beneteau America has named Don Smith as its new Outboard Sales Manager. Smith succeeds David Aldrich in this new role.

Smith has held positions with Regal, Hatteras and Bertram Yacht over the last ten years. A statement said that Smith’s “considerable experience and leadership” will serve the company well as he expands Beneteau’s outboard networks and products.

“I had the pleasure to work with Don in the past and his expertise, integrity and business vision will be a great asset for our future achievements in the Americas,” said Luca Brancaleon, general manager of Beneteau in the statement.


Following his last position as sales manager at Jupiter Marine International, Smith joined Beneteau America as it ramps up the import and domestic production of its Antares outboard boat models. Different models of the Antares line are being introduced at leading North American boat shows.

“The launch of our outboard ranges is a great success,” said Jean-Francois Lair, director of sales for Beneteau Americas in the statement. “After launching Antares in September, Barracuda at FLIBS, we look forward to revealing our Flyer range during the Miami boat show. Don is going to largely contribute to this success by bringing on board his extensive experience.”



Volvo Penta Reports Q4, FY22 Results

Net sales of $470 million for the quarter were a 33% increase compared to the prior year period.


DEALERS: Are You Improving the Service Experience?

Our monthly Pulse Report survey asks this and other questions about your dealership. Take the survey here.


NMRA Sets Scholarship Deadline

Students pursuing education in the marine trades can apply for the National Marine Representatives Association awards until April 1.


Marine Products Reports Record Q4

The builder of Chaparral and Robalo boats reported net sales were up 42% for the quarter and 28% for fiscal year 2022.


Shurhold Appoints COO

Forrest Ferrari has years of management, business development, IT and quality-assurance experience.


RBFF, Pure Fishing Partner for a First Catch Center

Pure Fishing will equip a mobile trailer with tackle and gear to bring fishing experiences to areas of South Carolina where participation is low.


An Oft-Overlooked Sales Opportunity

A recent report from the Recreational Boating & Fishing Foundation showed that women comprise 37% of all anglers. If you haven’t tapped this segment, you’re missing out.

1. 2023 new boat retail outlook

Too Many High-Priced Boats

To wrap up 2022, marine retailers reported lower demand, expressed more negative sentiment and voiced concerns about rising inventory. Boat prices and the economy remained top of mind for dealers in December.

Soundings Nov 2022

New-Boat Registrations Continue to Slide

As the gaudy sales figures from the pandemic continue to return to more realistic numbers, the main segments of the recreational boating industry saw new-model registrations of 4,421 in November, a 30.3% drop from 6,340 during the same time in 2021. .