Beneteau America announces new Outboard Sales Manager

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Beneteau America has named Don Smith as its new Outboard Sales Manager. Smith succeeds David Aldrich in this new role.

Smith has held positions with Regal, Hatteras and Bertram Yacht over the last ten years. A statement said that Smith’s “considerable experience and leadership” will serve the company well as he expands Beneteau’s outboard networks and products.

“I had the pleasure to work with Don in the past and his expertise, integrity and business vision will be a great asset for our future achievements in the Americas,” said Luca Brancaleon, general manager of Beneteau in the statement.


Following his last position as sales manager at Jupiter Marine International, Smith joined Beneteau America as it ramps up the import and domestic production of its Antares outboard boat models. Different models of the Antares line are being introduced at leading North American boat shows.

“The launch of our outboard ranges is a great success,” said Jean-Francois Lair, director of sales for Beneteau Americas in the statement. “After launching Antares in September, Barracuda at FLIBS, we look forward to revealing our Flyer range during the Miami boat show. Don is going to largely contribute to this success by bringing on board his extensive experience.”


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