Beneteau America will sponsor the Inter-Collegiate Sailing Association, the governing authority for sailing competition at colleges and universities throughout the United States and in some parts of Canada.
“Beneteau’s history is deeply rooted in performance sailing, and if we’ve become the leading brand in pleasure sailing in the market today, we certainly owe it to those young adults whose passion takes them sailing through college and beyond. It only makes sense to support them through the ICSA,” Beneteau America sailboat sales manager Chris Doscher said in a statement.
As scoreboard sponsor of the association, Beneteau America hopes to increase the popularity of sailing at all levels.
Beneteau said in October that it will sponsor the US Sailing Team Sperry Top-Sider and ISAF Sailing World Cup Miami.