Groupe Beneteau unveiled a three-year plan that reaffirms the importance of the North American market at an event celebrating 30 years in the United States at its plant in Marion, S.C.
With a contribution of 30 percent to group revenue, the North American market is one of the pillars of Groupe Beneteau's growth. Beneteau said it will extend the range of powerboats that are built in Marion and delivered to the American market to better serve its distribution channels.
It also will move production from its plant in Brazil back to the United States.
Beneteau also said it will make “significant investments earmarked for the training and skill development of its 700 U.S. employees” and modernize U.S. manufacturing plants.
In 1984 the French boatbuilder was celebrating its 100th anniversary as it decided to enter the American market. Two years later, Beneteau opened its first production plant in Marion, where more than 8,700 Beneteau and Jenneau sailboats have been produced.
The group’s headquarters for the Americas is in Annapolis, Md. It operates a second plant dedicated to powerboat production in Cadillac, Mich. The group’s Four Winns, Glastron, Wellcraft and Scarab brands are produced at that plant. Today Groupe Beneteau Americas employs more than 700 people in the United States.
The company will unveil a new Oceanis sailboat at the U.S. Sailboat Show in Annapolis and introduce new models in the Swift Trawler and Gran Turismo lines that will debut at the Fort Lauderdale and Miami International boat shows, respectively.