Beneteau announced an expansion plan for sailboat distribution in Midwest markets.
The group appointed Port Sanilac Marina to represent the sailboat line in eastern Michigan.
Beneteau America president Laurent Fabre also announced the expansion of RCR Yachts’ territory, which currently includes upstate New York and western Pennsylvania, to now also encompass the Lake Erie/ Cleveland, Ohio market.
Sail Place Inc., the Beneteau sailboat dealer in western Michigan, will represent Beneteau in the Chicago area and other areas in the Midwest.
“We are excited to be able to announce the expansion of our dealer network throughout the Midwest and Great Lakes regions,” Beneteau America sailboat sales manager Chris Doscher said in a statement. “We look forward to working closely with these great partners and their expert teams to exceed customer expectations in every way.”
Port Sanilac Marina is a family-owned, full-service yacht dealership that offers long-term dockage, inside and outside storage and an onsite service department with certified mechanics.
“Port Sanilac Marina is thrilled to become the newest North American Beneteau sailboat dealer,” said Chester Kolascz, president of Port Sanilac Marina. “With Beneteau’s long history of building quality sailboats we are excited to offer these yachts to discerning Great Lakes sailors.”
Founded in 1972, RCR Yachts is a fixture in the Lake Erie and Lake Ontario sailing scene with five office locations and a boatyard.
“RCR Yachts has thorough knowledge of the Beneteau brand, as well as the Great Lakes market,” said Don Finkle, owner of RCR Yachts. “Our respected, full-service sailboat operations facilities will allow us to provide our new clients with the best level of customer service available.”
Sail Place partnered with Beneteau Dealership Racine Riverside and SailTime Chicago to host an open house and dock party at Burnham Harbor in Chicago on Saturday.
“Since 2002 we have been representing Beneteau in Michigan with a showroom and office in Muskegon,” said Dave Fullbright, owner of Sail Place. “Now, in addition to Chicago, we will represent Beneteau throughout Illinois, Indiana, Iowa and Nebraska via our showroom and office in Kenosha.”