Beneteau makes push into South America


Beneteau America announced ahead of the Sept. 25-30 Sao Paulo Boat Show in Brazil its intention to speed the development of the company’s powerboat distribution network in South America.

The push into the market will be led by sales manager Bruno Gouézigoux.

As it pertains to Brazil, existing Beneteau sailing yachts distributor Grupo Sailing will represent Beneteau’s powerboats division in the state of Rio de Janeiro. Gouézigoux is tasked with rapidly expanding the powerboat dealer network in the rest of Brazil and South America at large, the company said.

Earlier this year, Beneteau unveiled a new organization for its strategy in the Americas, with a single North/South axis. Central and South America are under the responsibility of Gouézigoux, reporting to Beneteau America president Laurent Fabre, who is based in Annapolis, Md.

"The recent acquisition of Rec Boat Holdings by Groupe Beneteau opens a new world of opportunities, with iconic American brands like Four Winns, Glastron, Wellcraft and Scarab,” Fabre said in a statement. “Especially since we own and operate a local production site -– molding and assembly –- located in the state of Rio de Janeiro, in Angra dos Reis.”

Beneteau will exhibit three new boats at the Sao Paulo Boat Show: the all-new Oceanis 38, and Brazil-built express cruisers Gran Turismo 35 and 40.


Yamaha Updates Midrange Outboards

The F250 and F300 now share features from Yamaha’s 425XTO engine, such as Digital Electric Steering and Thrust Enhancing Reverse Exhaust.

Yanmar Names Power Solutions Division Manager

Carl J. Micu will oversee sales and the development of long-term growth plans.

Lippert Components Rebrands

The company’s core line of marine, RV and commercial products, including Lewmar and Taylor Made, will be branded as Lippert.

‘A Strong Finish to a Strong Year’

Booming demand for boats continued as the year ended, with the industry posting the highest number of sales since 2007.

Culture Summit 2.0

Correct Craft will gather “organizational culture drivers” for its second summit, which will take place virtually March 3.

Quick Hits: January 22, 2021

B.A.S.S. now taking noms for ‘21 Bassmaster High School All-American Fishing Team and Yacht Sentinel teams with Fountaine Pajot to equip its lineup with connected boat technology.