Beneteau makes push into South America - Trade Only Today

Beneteau makes push into South America

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Beneteau America announced ahead of the Sept. 25-30 Sao Paulo Boat Show in Brazil its intention to speed the development of the company’s powerboat distribution network in South America.

The push into the market will be led by sales manager Bruno Gouézigoux.

As it pertains to Brazil, existing Beneteau sailing yachts distributor Grupo Sailing will represent Beneteau’s powerboats division in the state of Rio de Janeiro. Gouézigoux is tasked with rapidly expanding the powerboat dealer network in the rest of Brazil and South America at large, the company said.

Earlier this year, Beneteau unveiled a new organization for its strategy in the Americas, with a single North/South axis. Central and South America are under the responsibility of Gouézigoux, reporting to Beneteau America president Laurent Fabre, who is based in Annapolis, Md.

"The recent acquisition of Rec Boat Holdings by Groupe Beneteau opens a new world of opportunities, with iconic American brands like Four Winns, Glastron, Wellcraft and Scarab,” Fabre said in a statement. “Especially since we own and operate a local production site -– molding and assembly –- located in the state of Rio de Janeiro, in Angra dos Reis.”

Beneteau will exhibit three new boats at the Sao Paulo Boat Show: the all-new Oceanis 38, and Brazil-built express cruisers Gran Turismo 35 and 40.

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