Beneteau to increase model offerings

Author:
Updated:
Original:

The Beneteau Group plans to offer 29 new models for the 2009-2010 season, compared with 18 new models it introduced for the current season.

These new offerings are accompanied by an "innovative pricing policy" that will be in place until the end of 2009, the company announced. The Beneteau Group includes Beneteau, Jeanneau and Lagoon models.

"By adapting its work force and organization to the downturn seen on the markets last season, the Beneteau Group has sought to safeguard the expertise and know-how that will enable it to deliver the level of perfection demanded by its customers and capitalize on an upturn in demand," the company said in a statement.

"Furthermore, the policy to reduce boat stock levels, finalized over the last few months within the distribution network, will pave the way for the benefits that the coming shows are expected to have on the group's business," the statement continued.

Beneteau Group estimates it will have 646 million euros in sales, or about $934.7 million, for fiscal 2008-09. An estimated 48 percent of sales come from its sail business, 25 percent from power and 27 percent from homes.

Related

Suzuki Powers Forest River’s New Nepallo Pontoon Boats

The new Nepallo line of pontoon boats with Suzuki engines will be sold at select Camping World and Gander RV & Outdoors stores.

West Marine CEO to Keynote Annual MRA Event

With a “Climate for Change” theme, the Marine Recreation Association’s Educational Conference and Trade Show is set for Oct. 11-13.

Skeeter Owner’s Tourney Held on Lake Fork

A field of 2,000 anglers in 1,000 boats saw a nearly 10-pound bass capture first place in the annual Skeeter owner’s tournament.

Email Remains a Vital Marketing Tool for Dealers

A content marketing staple, emails can consistently deliver valuable and relevant information, if done correctly.

ABYC to Publish Largest-Ever Standards Manual

The nonprofit is offering pre-orders until June 18 of its updated standards manual, with a publication date of July 31.

Furuno, Simrad Add SiriusXM Fish Mapping Suite

The subscription-based service offers offshore anglers a suite of technology with which to locate and catch more fish.