Beneteau to increase model offerings - Trade Only Today

Beneteau to increase model offerings

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The Beneteau Group plans to offer 29 new models for the 2009-2010 season, compared with 18 new models it introduced for the current season.

These new offerings are accompanied by an "innovative pricing policy" that will be in place until the end of 2009, the company announced. The Beneteau Group includes Beneteau, Jeanneau and Lagoon models.

"By adapting its work force and organization to the downturn seen on the markets last season, the Beneteau Group has sought to safeguard the expertise and know-how that will enable it to deliver the level of perfection demanded by its customers and capitalize on an upturn in demand," the company said in a statement.

"Furthermore, the policy to reduce boat stock levels, finalized over the last few months within the distribution network, will pave the way for the benefits that the coming shows are expected to have on the group's business," the statement continued.

Beneteau Group estimates it will have 646 million euros in sales, or about $934.7 million, for fiscal 2008-09. An estimated 48 percent of sales come from its sail business, 25 percent from power and 27 percent from homes.

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