Benetti Yachts continues to grow brand in Asia - Trade Only Today

Benetti Yachts continues to grow brand in Asia

Benetti unveiled the 184-foot Lady Candy at this year’s Singapore Yacht Show.
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The new 184-foot Benetti Lady Candy was the largest yacht on display at this year’s Singapore Yacht Show.

The new 184-foot Benetti Lady Candy was the largest yacht on display at this year’s Singapore Yacht Show.

Benetti unveiled the 184-foot Lady Candy at this year’s Singapore Yacht Show — the largest yacht in display there — as it builds its presence in Asia.

“Returning to this year’s Singapore Yacht Show is further reflection of the crucial position Asia plays in Benetti’s success and development globally,” Benetti Asia general manager Nizar Tagi said in a statement.

Benetti introduced its superyachts to the Asian market in 2010, establishing its regional headquarters in Hong Kong. The brand has two offices there: the sales and marketing office in the city’s center an after-sales office in Gold Coast Marina.

“We are striving to enhance the brand’s reputation, reinforce network partnership, deliver marketing strategies and provide the best brand experience to our customers with both international standards and local expertise,” Tagi said.

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