Benetti Yachts opened a new office and showroom in Fort Lauderdale as it continues its growth efforts in the Americas.
The United States accounts for more than 50 percent of the brand’s business and the move to Fort Lauderdale will give the company closer proximity to Central and South American markets.
Benetti's new American headquarters, in all-Tuscan styling, was designed for sales and post-sales and to be open to brokers, traders and owners.
The design of the first American office for Benetti is inspired by the Benetti Viareggio showroom: dark-tinted rosewood and ivory-colored leather and bronze detailing, with floors of Crema Marfil marble with teak inserts. The Yachtique showcases are of crystal.
The designer furnishings are from Italian suppliers, including Edra, Lupi, Poltrona Frau, Schiffini, Cantalupi, Stefano Ricci, Armani, Yachtline, Menchini Marmi and Gruppo Mastrotto.
The new offices are not only dedicated to sales, but also to efficient after-sales, all coordinated by Piergiorgio Belardini, service manager for Benetti Americas.
“We have had significant commercial success here, and the new offices confirm our local presence. We have welcomed our clients to the great Benetti family and now we want to keep them in our house as comfortably as possible,”Benetti Americas brand manager Tommaso Bilotta said in a statement.