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Bertram Yacht hires Florida designer for new models

The company said the first new product will be announced at the Fort Lauderdale International Boat Show in November.

Fort Lauderdale-based Bertram Yacht said it retained Michael Peters Yacht Design of Sarasota, Fla., to create the acclaimed boatbuilder’s first new models.

The company said the first new product will be announced at the Fort Lauderdale International Boat Show in November. In conjunction with MPYD, Bertram is developing its first new models, and tooling is underway. The new model is expected to launch late next spring.

“Michael’s passion for Bertram’s future and an appreciation of our past is contagious,” Bertram general manager Susan Davids said in a statement. “Like us, he knows that Bertram is all about the ride, and I promise that this next model will not disappoint.”

Founded in 1981, Michael Peters Yacht Design combines advanced technology and engineering with clean and efficient design. Michael Peters Yacht Design’s work has garnered numerous design awards and trophies, as well as world records, including more than 200 UIM Class 1 racing wins and 19 Offshore World Championships.

Twenty years ago, emphasis shifted toward the design of pleasure boats and custom yachts, and more than 30,000 boats have been built to 450 MPYD designs.

“We reduce each new design to its basic common elements, focusing on the requirements of the boat rather than the styling,” Michael Peters said. “Beautiful styling is simply the skin-tight wrap that covers a functionally beautiful design.”

Bertram Yacht got its start in 1960 when founder Dick Bertram — yacht broker, bluewater sailing-yacht racer and powerboat racer — built the first Bertram, the 31-foot Moppie. Built to replicate the deep-vee hull that smashed records in the 1960 Miami to Nassau Ocean Power Boat Race, the Bertram 31 launched a line of performance and sportfishing boats ranging up to 80 feet that would be known for excellent ride and seakeeping in unforgiving conditions. The company and its legend grew, thanks to many noteworthy models, including the Bertram 28, 46, and 54, that made their mark on the fishing world.

This year Bertram was acquired by a group headed by Beniamino Gavio. The boatbuilding entrepreneur and avid boater is involved with the Baglietto and CCN shipyards and is committed to returning the iconic American brand to its roots.

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