Skip to main content

Bertram Yacht names engineering, product development chief

Bertram Yacht has appointed Robert Ullberg, a former project engineer at Tom Fexas Yacht Design who founded Ullberg Yacht Design, as vice president of engineering and product development.

Beginning his career with Fexas, Ullberg quickly became the project manager for many of the firm’s sportfishing designs. In 1996 he left Fexas to establish Ullberg Yacht Design, an engineering-based design firm that focused primarily on the design and development of custom sportfishing boats.

Ullberg’s portfolio includes designs for builders such as Willis Marine, Whiticar Boatworks, Merritt Boat and Engine Works, Garlington-Landeweer Marine, Mike Rybovich, Bayliss Boatworks and Lyman-Morse Boatbuilders.

During the past 16 years Ullberg has designed and engineered custom sportfishing boats in the 40- to 90-foot range.

In his new role he will lead the engineering and product development organization for Bertram at its new facility in Merritt Island, Fla. He will initially concentrate on the 2013 Bertrams that will be built at Merritt Island, followed by the development of a series of new Bertram sportfishing models.

Ullberg will report directly to Bertram’s president, Alton Herndon.

"We are extremely excited to have Robert on board as part of our organization," Herndon said in a statement. "We are confident that the design and engineering talent that Robert brings, combined with his experience in the custom yacht industry, will reinforce Bertram's position as a premier manufacturer of sportfishing boats.”

Click here for the full release.

Related

VOLVO-EARNINGS

Volvo Penta Reports Q4, FY22 Results

Net sales of $470 million for the quarter were a 33% increase compared to the prior year period.

Pulse-Report

DEALERS: Are You Improving the Service Experience?

Our monthly Pulse Report survey asks this and other questions about your dealership. Take the survey here.

NMRA-SCHOLARSHIP

NMRA Sets Scholarship Deadline

Students pursuing education in the marine trades can apply for the National Marine Representatives Association awards until April 1.

MARINE-PRODUCTS

Marine Products Reports Record Q4

The builder of Chaparral and Robalo boats reported net sales were up 42% for the quarter and 28% for fiscal year 2022.

1_SHURHOLD

Shurhold Appoints COO

Forrest Ferrari has years of management, business development, IT and quality-assurance experience.

MOBILE-CATCH-CENTER

RBFF, Pure Fishing Partner for a First Catch Center

Pure Fishing will equip a mobile trailer with tackle and gear to bring fishing experiences to areas of South Carolina where participation is low.

Norm

An Oft-Overlooked Sales Opportunity

A recent report from the Recreational Boating & Fishing Foundation showed that women comprise 37% of all anglers. If you haven’t tapped this segment, you’re missing out.

1. 2023 new boat retail outlook

Too Many High-Priced Boats

To wrap up 2022, marine retailers reported lower demand, expressed more negative sentiment and voiced concerns about rising inventory. Boat prices and the economy remained top of mind for dealers in December.

Soundings Nov 2022

New-Boat Registrations Continue to Slide

As the gaudy sales figures from the pandemic continue to return to more realistic numbers, the main segments of the recreational boating industry saw new-model registrations of 4,421 in November, a 30.3% drop from 6,340 during the same time in 2021. .