Fort Lauderdale-based Bertram Yacht today announced two appointments to its U.S.-based management team as it begins to roll out new-product initiatives.
Marine industry and Bertram sales veteran Susan Davids joins the sportfishing boatbuilder as general manager and will be based at the company’s Fort Lauderdale office. Bertram and yacht sales veteran Tommy Thompson also joins the company as product development manager.
Davids’ in-depth and prolific experience stems from her extensive background in the custom-home industry and significant work in the marine industry. Highlights include her work as product manager for Bertram, Azimut and Ocean Alexander while she was at Richard Bertram Yachts.
The role expanded to vice president of sales and production for former Bertram dealer Allied Richard Bertram, where she oversaw five brands from the order to final delivery.
After some time away from the marine industry, Davids was lured back to help introduce Sanlorenzo Yachts to the Americas. Today as Bertram’s general manager, she will capitalize on this strong boatbuilding skill set and oversee all aspects of the business, including new-product rollout, sales initiatives, marketing and business management.
“After a long history with this iconic brand, it’s an honor for me to take the reins and help guide Bertram during this next exciting chapter,” Davids said in a statement.
“I’m incredibly excited to reveal the plans for a completely new model at the Fort Lauderdale International Boat Show in November. It’s going to make one heck of a statement. We certainly recognize our heritage and have challenged ourselves to be worthy brand stewards. Our first model reflects this thinking. Well, and, it’s also all about the ride. You better believe anglers will be able to lead the pack to the fish.”
Thompson joins his former colleague as Bertram’s product development manager. After cutting his teeth and gaining hands-on experience as a private captain, he joined Richard Bertram Yachts. He was tasked with running the demonstration fishing program and then transitioned to project management and sales on boats from 40 to 145 feet at Allied Richard Bertram Marine Group. The Ferretti Group then absorbed this division.
Thompson brings a unique combination of on-the-water experience and consumer knowledge to the Bertram team.
Thompson joins Davids and Bertram’s design group to develop new product and lead the efforts of the sales team.
“I’ve done a lot of exciting things and been involved in some cool projects during my career, but I have to say that this next new boat we have coming — and helping Susan to get Bertram back to its roots — is by far the most exciting part of my career,” Thompson said.