Bertram Yacht names GM and product development manager

Fort Lauderdale-based Bertram Yacht today announced two appointments to its U.S.-based management team.

Fort Lauderdale-based Bertram Yacht today announced two appointments to its U.S.-based management team as it begins to roll out new-product initiatives.

Marine industry and Bertram sales veteran Susan Davids joins the sportfishing boatbuilder as general manager and will be based at the company’s Fort Lauderdale office. Bertram and yacht sales veteran Tommy Thompson also joins the company as product development manager.

Davids’ in-depth and prolific experience stems from her extensive background in the custom-home industry and significant work in the marine industry. Highlights include her work as product manager for Bertram, Azimut and Ocean Alexander while she was at Richard Bertram Yachts.

The role expanded to vice president of sales and production for former Bertram dealer Allied Richard Bertram, where she oversaw five brands from the order to final delivery.

After some time away from the marine industry, Davids was lured back to help introduce Sanlorenzo Yachts to the Americas. Today as Bertram’s general manager, she will capitalize on this strong boatbuilding skill set and oversee all aspects of the business, including new-product rollout, sales initiatives, marketing and business management.

“After a long history with this iconic brand, it’s an honor for me to take the reins and help guide Bertram during this next exciting chapter,” Davids said in a statement.

“I’m incredibly excited to reveal the plans for a completely new model at the Fort Lauderdale International Boat Show in November. It’s going to make one heck of a statement. We certainly recognize our heritage and have challenged ourselves to be worthy brand stewards. Our first model reflects this thinking. Well, and, it’s also all about the ride. You better believe anglers will be able to lead the pack to the fish.”

Thompson joins his former colleague as Bertram’s product development manager. After cutting his teeth and gaining hands-on experience as a private captain, he joined Richard Bertram Yachts. He was tasked with running the demonstration fishing program and then transitioned to project management and sales on boats from 40 to 145 feet at Allied Richard Bertram Marine Group. The Ferretti Group then absorbed this division.

Thompson brings a unique combination of on-the-water experience and consumer knowledge to the Bertram team.

Thompson joins Davids and Bertram’s design group to develop new product and lead the efforts of the sales team.

“I’ve done a lot of exciting things and been involved in some cool projects during my career, but I have to say that this next new boat we have coming — and helping Susan to get Bertram back to its roots — is by far the most exciting part of my career,” Thompson said.


Registration for Outdoors Conference Opens

The Outdoor Recreation Roundtable’s June 1-2 virtual conference will include speakers and presenters from government agencies and ORR member partners.

Yamaha Sees Double-Digit Growth in Q1

The marine segment was up 7.4 percent, driven by demand for outboards in North America and Europe but tempered by supply-chain logistics.

Orion Announces SafetyPro Training

The factory-authorized courses are designed “to educate retail associates on how to match a boater’s type of boating with the different signal kits that we offer.”

A Truce on Tariffs?

The E.U. will suspend the June 1 increase of its retaliatory tariffs and agreed to negotiate with the U.S. to end steel and aluminum tariffs.

Argos 3D Forward Looking Sonar

For 20 Years, FarSounder has been developing and manufacturing 3D forward-looking sonar for vessels of all sizes.

Dometic Marine Appoints Executives

The company promotes a 20-plus-year employee and adds a vice president of aftermarket sales and e-commerce.

IMEA Launches Scholarship Program

The International Marine Electronics Alliance aims to recruit students into the field of marine technology.

RBFF Campaign Reels in Awards

The fishing-and-boating advocacy group’s Get on Board campaign was recognized by two national public relations organizations.

Suzuki’s Clean Ocean Project

Testing of the engine manufacturer’s microplastics filtering device continues as it moves closer to production. The company also released its full-year financials.