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Boats.com powers Tracker Marine dealer network

Boats.com launched a new Inventory Management Tool for Tracker Marine Group and the boatbuilder’s 600-plus dealer network.

The new IMT exports data to the Tracker Marine Group corporate Web sites and seven portal partners through the use of the National Marine Manufacturers Association’s MATES data exchange standard.

“In minutes, a Tracker dealer is able to create a new or pre-owned boat listing and have that listing sent to Boats.com and several other marine-related websites,” said Michael Dahl, director of sales for Boats.com and YachtWorld.com, in a statement.

Boats.com and YachtWorld.com are divisions of Dominion Enterprises, parent company of Soundings Trade Only.

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