Boston Whaler, together with the Costco Auto Program, announced a pilot program to bring Costco members special pricing on Boston Whaler's Super Sport, Montauk and Dauntless models.
Boston Whaler will also provide Costco members with exclusive incentives up to $2,000, all additional incentives available through other national promotions, and a $500 Costco cash card after completing a post-purchase Costco member survey.
"Through this promotion, Costco members can purchase one of our legendary unsinkable boats at values that can't be found anywhere else," Boston Whaler president John Ward said in a statement. "This partnership between Boston Whaler and Costco provides exceptional value for both Costco members and prospective Boston Whaler customers."
Beginning in July and running through the end of September, the exclusive offer will be available at 40 Boston Whaler dealer locations and approximately 150 corresponding Costco warehouses across the U.S.
Boston Whaler also announced the launch of its revamped website.
"The Internet is such an important piece for how our consumers shop today and inform themselves about the product and brand," said Ben Cast, Whaler's vice president of sales, marketing and customer service. "We needed a website that clearly shows what sets Whaler apart from the rest."
The new-and-improved "Why Whaler" section, which is meant to educate current and potential Whaler owners on the brand's identity and strengths, has gone from a text-heavy format to one that emphasizes multimedia.
The "Boating Lifestyle Configurator" asks customers to respond to a short series of questions that helps guide them to the model line that suits them best.
"Each product family has a different purpose for how a customer may use it and we want to make it easy for customers to find a boat that fits their needs," said Cast.
Whaler also has improved its customization interface, with its "Build This Boat" feature, available on every model page. Customers can check off all options they want to add and the website will keep track of the total cost as they go.