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Boston Whaler debuts social-media offerings

Boston Whaler has developed a new social media strategy.

Targeting the main social media Web sites, including Facebook, Flickr, Twitter and YouTube, Boston Whaler is providing content-rich media to drive brand interest and interaction. These efforts will engage consumers on a more personal level and allow Boston Whaler to listen to and respond to various types of feedback.

"Ultimately, this strategy will drive product improvements, brand loyalty and repurchase intent," said Andrew Luedke, sales administration manager at Boston Whaler, in a statement.

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