Boston Whaler celebrated its 60th anniversary with a week of events in August.
The week began with an international media event on Aug. 22-23 hosted at southwestern Florida's Hyatt Sarasota Resort.
A dealer meeting and 60th Anniversary Gala took place Aug. 23-25, followed by a consumer retail event on Aug. 26.
At each of these events more than 20 Boston Whaler models were in the water and available for test rides, including three making their world premiere — the new 150 Montauk and 170 Montauk, and the new 350 Realm.
"We are proud to uphold a strong legacy of innovation and excellence," said Boston Whaler president Nick Stickler in a statement. "Over the past 60 years Boston Whaler has always challenged the limits of possibility, driving the industry forward with advancements in design, engineering and manufacturing, all with the goal of providing customers not just ‘unsinkability,’ but also empowerment, confidence and enjoyment.”
For the year ahead, Boston Whaler is planning anniversary events that include a fishing tournament, several customer rendezvous and special boat show appearances, among other activities.
"Our goal was to host a series of events that spotlighted our intrinsic values and that celebrated the Whaler community — from the dealer partners who do an outstanding job championing Boston Whaler in the field, day in and day out, to the suppliers who support our drive for innovation, to the employees whose passion makes our success possible, to the customers who make up the larger Whaler community and inspire us to keep doing what we do," Stickler said. "Last week proved a perfect opportunity to reflect on our successes as a team and to reaffirm our enthusiasm for the next 60 years and beyond."