Brunswick establishes Advanced Systems Group
The group will include the Power Products and Attwood businesses.
Brunswick
Brunswick Corp.’s boat group consists of 15 brands worldwide, including Bayliner, Boston Whaler, Brunswick Commercial and Government Products, Crestliner, Cypress Cay, Harris FloteBote, Lowe, Lund, Meridian, Princecraft and Sea Ray. The group’s additional four brands — Rayglass, Uttern, Valiant and Quicksilver — are marketed in countries other than the United States.
Mercury Marine raises more than $15,000 for Hurricane Dorian relief
Sales of Bahamas-themed T-shirt have been strong.
Harley-Davidson executive named general manager of Lowe Boats
Greg Falkner spent 18 years in different positions with the motorcycle manufacturer.
Freedom Boat Club holds the largest conference in company history
Brunswick showcased its boats for franchisees to test and order.
Brunswick claims FLIBS records
Sea Ray sales were up 80 percent over last year, according to the company, while Mercury accounted for more than half of the engines at the in-water portion of the show.
FLIBS 2019: Brunswick’s big moves
CEO David Foulkes puts the company’s wide-ranging initiatives into context for its future.
‘We’re a 15’
When asked to rank Brunswick’s 2020 guidance between 1 and 10, CEO David Foulkes’ answer shows the company’s optimism, even in a flat market.
Brunswick forecasts engine sales up, boat sales down for 2019
The company today reported growth in premium boat brands and 150-plus-hp outboards for its third quarter, but its Boat Group saw a 14 percent dip in sales.
Mercury is going to ‘need a bigger boat’
The engine manufacturer had an 82-percent increase in donations for its annual Fill the Boat food drive.
Lund to sponsor 2020 Minnesota fishing event
The boatbuilder will provide two models for the Governor’s Fishing Opener.
Brunswick raises quarterly dividend for seventh consecutive year
CEO David Foulkes says the decision shows the company’s “confidence” in its new direction.
IBEX 2019: Freedom Boat Club celebrates its 200th location
“This is an exciting time for Freedom Boat Club and the boating industry,” said Brunswick Corp. business acceleration president Brenna Preisser.
IBEX 2019: Power Products announces new division
The Brunswick Corp. subsidiary continues to move forward with systems integration.
IBEX 2019: Brunswick shifts into high gear
“We’re in an era of acceleration, and we see disruption as an opportunity,” said Brenna Preisser, president of Brunswick’s new Business Acceleration division.
Brunswick opens new Technology Center
The facility at Boston Whaler headquarters in Florida more than doubles the number of designers and engineers.
Divide and Conquer?
Brunswick’s new Aluminum Boat Group hopes to gain operational efficiencies and greater sales through the restructuring of its aluminum business.
It Takes a Village
Bolstered by community support, Blue Sea Systems is back to full production after its facilities were destroyed by fire
Brunswick Private Foundation to donate $50,000 to Bahamas relief efforts
The company did not make the donation public, but said its funds will be divided between the Red Cross and Grand Bahamas Disaster Relief Foundation.
Brunswick sets up Aluminum Boat Group
The new group, encompassing its seven aluminum brands, will be managed from Brunswick’s corporate headquarters.
Brunswick employees add boat raffle to bolster United Way effort
The employees at Lund and Crestliner filled a boat with back-to-school supplies and raffled a new Lund to raise an additional $10,000 for local school charities.
Wall Street Journal touts Brunswick stocks
The newspaper explained to readers that the business is less cyclical than it used to be.
A conversation with Mercury Racing's Rick Mackie
Mackie, who retires this month, talks about his time with Mercury and his plans for the future.