Brunswick Corp.’s boat group consists of 15 brands worldwide, including Bayliner, Boston Whaler, Brunswick Commercial and Government Products, Crestliner, Cypress Cay, Harris FloteBote, Lowe, Lund, Meridian, Princecraft and Sea Ray. The group’s additional four brands — Rayglass, Uttern, Valiant and Quicksilver — are marketed in countries other than the United States.
Sales of Bahamas-themed T-shirt have been strong.
Greg Falkner spent 18 years in different positions with the motorcycle manufacturer.
Brunswick showcased its boats for franchisees to test and order.
The company today reported growth in premium boat brands and 150-plus-hp outboards for its third quarter, but its Boat Group saw a 14 percent dip in sales.
CEO David Foulkes says the decision shows the company’s “confidence” in its new direction.
“This is an exciting time for Freedom Boat Club and the boating industry,” said Brunswick Corp. business acceleration president Brenna Preisser.