Defining the Industry?
Brunswick yesterday outlined an ambitious strategy through 2022, including 96 new-boat launches, 110 new Freedom Boat Club franchises and $220 million for acquisitions.
Brunswick
Brunswick Corp.’s boat group consists of 15 brands worldwide, including Bayliner, Boston Whaler, Brunswick Commercial and Government Products, Crestliner, Cypress Cay, Harris FloteBote, Lowe, Lund, Meridian, Princecraft and Sea Ray. The group’s additional four brands — Rayglass, Uttern, Valiant and Quicksilver — are marketed in countries other than the United States.
Bayliner bringing back Trophy fishing boats at Miami show
The series will include six models targeted at entry-level users.
No tariff exemptions on the table
Brunswick CEO is highly disappointed by an applications process that “is different every time.”
Brunswick anticipates the ‘full impact of tariffs’
The conglomerate narrowed its 2020 expectations after a tariff exemption expired.
Mercury partners with Great Lakes Boat Building School
Students who complete the training program will receive a certificate that counts toward becoming a certified technician.
Princecraft earns Employer of Choice award
This is the third consecutive year that the Brunswick company achieved the honor.
Brunswick names VP of enterprise technologies
An expert in sensing, automation and control, John Reid will help plan, coordinate and resource the company’s long-term technology development plans.
Brunswick video highlights its CES experience
Exhibiting at the Consumer Electronics Show for the first time, the company showcased its “capabilities on a global stage.”
Searching for inspiration at CES
An exoskeleton suit that can carry 200 pounds, an airport flight monitor that displays personalized messages and 3-D sensing equipment could all find their ways into boating.
Helm of the Future
Sea Ray redefines the glass helm at the Consumer Electronics Show with an intuitive display that will eventually include speech and gesture recognition.
Mercury wins sustainable process award
The company was recognized for how it uses aluminum to manufacture outboard engine blocks.
Brunswick establishes Advanced Systems Group
The group will include the Power Products and Attwood businesses.
Mercury Marine raises more than $15,000 for Hurricane Dorian relief
Sales of Bahamas-themed T-shirt have been strong.
Harley-Davidson executive named general manager of Lowe Boats
Greg Falkner spent 18 years in different positions with the motorcycle manufacturer.
Freedom Boat Club holds the largest conference in company history
Brunswick showcased its boats for franchisees to test and order.
Brunswick claims FLIBS records
Sea Ray sales were up 80 percent over last year, according to the company, while Mercury accounted for more than half of the engines at the in-water portion of the show.
FLIBS 2019: Brunswick’s big moves
CEO David Foulkes puts the company’s wide-ranging initiatives into context for its future.
‘We’re a 15’
When asked to rank Brunswick’s 2020 guidance between 1 and 10, CEO David Foulkes’ answer shows the company’s optimism, even in a flat market.
Brunswick forecasts engine sales up, boat sales down for 2019
The company today reported growth in premium boat brands and 150-plus-hp outboards for its third quarter, but its Boat Group saw a 14 percent dip in sales.
Mercury is going to ‘need a bigger boat’
The engine manufacturer had an 82-percent increase in donations for its annual Fill the Boat food drive.
Lund to sponsor 2020 Minnesota fishing event
The boatbuilder will provide two models for the Governor’s Fishing Opener.
Brunswick raises quarterly dividend for seventh consecutive year
CEO David Foulkes says the decision shows the company’s “confidence” in its new direction.