Brunswick adds ADP Lightspeed to dealer program


Brunswick's dealer services team, through Brunswick Dealer Advantage and together with ADP Lightspeed, is now offering dealer management software support with exclusive pricing advantages for the entire Brunswick marine dealer network.

Brunswick Dealer Advantage offers a growing menu of dealer services to its U.S. marine dealership community, all designed to help dealers attract more customers, retain employees, improve operations and lower costs. ADP Lightspeed is the latest addition to a list of providers such as Brunswick Financial Services, Brunswick Dealer Certification,,, ARI, AT&T and Sprint, Aramark, UPS, Staples and US Bank.

ADP Lightspeed's fully integrated dealer management software lets dealerships maximize business performance by automating operations and providing powerful new business-building tools for growth. The software facilitates transaction processing in every department with real-time views of dealership performance at all levels.

In-depth marketing and sales modules let dealers connect and expand their customer base for new revenue. All software functions offer easy-to-use graphic interfaces, and online or on-site expert marine dealer support.

“Brunswick Dealer Advantage is all about helping our dealers succeed,” Brunswick chairman and CEO Dustan McCoy said in a statement. "We are pleased to be able to offer exclusive pricing advantages on technology that lets our marine dealers run their businesses more efficiently and connect with more customers. Innovative software solutions like ADP Lightspeed allow dealers to work smarter, not harder, with powerful tools for growth.”

There is no cost to the dealer to participate in Brunswick Dealer Advantage and dealers can choose the number of programs that fit their business needs.


Webasto Produces 8,000th Marine Roof

The German company designs and builds a number of glass roof solutions for boats.

A Strong Q2 for Johnson Outdoors

With jumps in nearly all its business segments, the recreation manufacturer saw net sales increase by 26 percent.

Thrust Issues

Is it time for the industry to standardize trolling motor ratings?

Viking Holds Vaccination Event

The New Jersey-based builder is working with local healthcare providers to offer Covid-19 shots to employees and their families.

Bellingham to Supply Dock for Superyacht Marina

Bellingham Marine will design and install a floating concrete dock system at Hurricane Hole Superyacht Marina in the Bahamas.

Off the Charts

Even as builders faced order backlogs and product shortages, registrations continued to soar in March.

Maverick Boat Group Expands

The Florida-based builder plans to increase production capacity by 30 percent and add 150 new jobs.