Brunswick adds software support for dealers

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Brunswick's dealer services team, through Brunswick Dealer Advantage, is now offering dealer management software support for the entire marine dealer network with exclusive preferred pricing on leading Ideal and IDS products and services from Constellation Dealership Software, a division of Constellation Software Inc., Brunswick announced.

Brunswick Dealer Advantage offers 28 business services to its marine dealership community that are designed to help dealers attract more customers, retain employees, improve operations and lower costs. Constellation’s fully integrated dealer management software lets dealerships gain greater control of their business by leveraging access to real-time transaction data throughout the business.

“The mission of Brunswick Dealer Advantage is to provide services and benefits that help our dealers to grow,” chairman and CEO Dustan McCoy said in a statement. “We are pleased to be able to offer preferred pricing on leading management software products and services that can help all our dealers run a tighter ship. Information is power, and advanced dealer management software offers our dealers an important competitive edge.”

Constellation software products store and deliver real-time transaction data across sales, service, customer relationship management, finance and insurance, parts, purchasing, inventory control, performance metrics and more. For the IDS products, a custom Brunswick “pipeline” offers direct submission of warranty registrations, warranty claims and parts ordering. Expert dealer training is always available on site or online.

“Constellation helps dealers thrive and succeed by putting their whole business at their fingertips,” Constellation Dealership Software chief operating officer Sean Raynor said in a statement. “Our products and services can truly transform a dealership by providing the right tools for running their business more effectively, efficiently and profitably. We are very pleased to get the opportunity to participate in the Brunswick Dealer Advantage program and look forward to helping drive greater growth for Brunswick's leading marine dealer network.”

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