Skip to main content
Updated:
Original:

Brunswick adjusts to uneven industry recovery

Brunswick Corp. experienced increasing losses in the fourth quarter of 2012, compared with 2011, as it tried to sell Hatteras and Cabo, two of its high-end brands, the company said Thursday.

“As we’re looking around the organization ... the marine market is clearly in recovery, but it’s in recovery in a way none of us had anticipated,” Brunswick CEO Dustan McCoy told investors Thursday. “We thought as we saw it grow, we thought it would grow proportionally across all segments. What’s happening now is unprecedented, and we’re making the adjustments to that.”

The increase in operating losses resulted from higher restructuring and impairment charges, McCoy said. The operating improvement, excluding restructuring and impairment charges, reflects higher sales, net of greater investments for long-term growth and an unfavorable change in product mix.

In the fourth quarter, net loss from “discontinued operations,” net of tax, was $59.2 million, and the total net loss was $75.3 million, compared with $29.6 million in 2011.

Despite the restructuring losses, sales grew 9 percent in all segments, McCoy told investors.

“Let me start with restructuring, exit and impairment charges from continuing operations, which were $10.5 million [GAAP] in the quarter,” chief financial officer Peter Hamilton, who is retiring next month, told investors Thursday. “These charges mainly reflect consolidation actions taken during the quarter in the boat segment, and to a lesser extent previously announced actions in our marine engine segment. Looking forward, we currently estimate charges pertaining to actions taken in 2012 to be in the $5 million to $6 million range in 2013.”

Operating earnings, excluding restructuring, exit and impairment charges, were $290 million for the year, an increase of 23 percent from 2011, the company announced.

“The numerous product launches in the upcoming marine season will further enhance growth,” McCoy told investors.

The company is debuting the Boston Whaler 270 Dauntless at the Progressive Insurance Miami International Boat Show after four model releases for the brand last year, McCoy said.

“Our plan assumes that the larger-boat market continues to experience weakness, which will be offset by new and exciting products,” including the Bayliner Element and jetboat offerings from Bayliner and Sea Ray, McCoy said.

The boat segment’s fourth-quarter adjusted operating loss improved by $3.7 million, compared with the prior year, McCoy said.

“A major factor driving the improvement was the increase in sales, which was partially offset by investments made in our growth initiatives and the unfavorable change in product mix,” McCoy said.

Growing the sterndrive category in 2013

In the global marine sector, Brunswick expects to benefit from the “continuing, albeit very uneven” recovery in the overall U.S. powerboat market, McCoy said.

“Our 2013 plan reflects solid growth in the outboard categories, following the double-digit growth rates experienced in 2012 and growth in 2011,” McCoy said.

Although weak market conditions may continue to challenge the sterndrive category, Brunswick plans to grow it in 2013, in part because Mercury has “the broadest offering in gasoline sterndrive engines,” McCoy said.

“The reason we’re doing that is we are feeling the green shoots,” McCoy said. “We’re not seeing them yet, but just like in the spring, when you’re walking around and feel the sun, even though you don’t see the shoots yet, you know they’re coming.”

“We want to make sure we’re positioning product well when the recovery comes,” McCoy said. “We want to be able to get all the product into the field as we’re ready.”

Excluding Europe, global sales increased by 38 percent, which includes growth driven by Brunswick’s Brazil initiative.

“Although in the early stages, the Brazil initiative is making good progress in its first full season,” McCoy said.

In the United States, which represents about two-thirds of the segment, strong wholesale shipments resulted in a 13 percent sales increase. This increase primarily related to aluminum boat dealers increasing their pipeline levels in response to strong retail demand trends, McCoy said.

In 2012, global retail unit sales of Brunswick boats grew by about 7 percent and global wholesale shipments increased by 3 percent.

Aluminum product pipelines are up from last year because of increasing demand, a trend Brunswick expects will continue. However, the pipelines for fiberglass sterndrive inboard boats 24 feet and above are at record lows because of weak demand.

“During the first half of 2013 our plan reflects the continuation of declines in large-boat pipeline inventories as we and our dealers continue to respond to weak market conditions in this segment,” McCoy said. “As a result, our boat group is likely to experience modest revenue declines in the first quarter.”

— Reagan Haynes

Related

Perfect Timing

With all the new boats sold recently, it’s inevitable that a good percentage will wind up on the used market. MRAA has launched a Certified Pre-Owned Boat Program to help dealers strengthen this profit center.

A Boatbuilder in Congress?

Robert Healey Jr., of Viking Yacht Co., is running for a U.S. House of Representatives seat in New Jersey.

Monterey and Blackfin to Expand Operations

The company will add 50,000 square feet of manufacturing space to meet increased demand, creating 150 job opportunities.

Pettit Tuff Coat

NEW PRODUCT: Pettit Tuff Coat is a perfect solution for slippery surfaces on your boat or dock. Pettit Tuff Coat is a water-based, rubberized, non-skid coating that prevents slips and falls while looking great! Durable and resistant to chemicals and impact, Pettit Tuff Coat is long-lasting and gentle on bare feet and bikinis.

Aren’t We Great?

Beware of navel-gazing and taking too much credit for our industry’s recent successes.

MRAA Launches Certified Pre-Owned Boat Program

Working with two industry certification partners, the association created a program to help dealers “find greater confidence and profitability in their preowned business.”