Building on advantages Brunswick Corp. said it reaped last year by moving its model-year introduction back to September, the company announced it will do so again this year, according to a letter to dealers released Tuesday by Andy Graves, president of the Brunswick Boat Group.
In last year's announcement, Brunswick said it made the changes to allow dealers to continue liquidating inventory in the heart of the selling season and reduce the risk of retail lenders lowering available credit on existing inventory.
What follows is the excerpt from Graves' recent letter:
"Last spring we announced our intention to move our 2010 model-year conversion out a few months from the traditional changeover period. Among the advantages, we believe this allowed you to continue to sell your inventory during the retail selling season, reduced the impact of retail lenders lowering available credit on existing inventory, and minimized consumer confusion over the introduction of new models during the selling season.
Having heard from many of you on this topic, I believe that moving the model year out to September did provide these advantages. Further, I believe these advantages continue to be relevant today as we enter this year's boat selling season.
Recently, many dealers have inquired about our intentions for the 2011 model year. As we did last year, all Brunswick Boat Group brands (except Hatteras and Cabo) will make new model-year products available in September. We continue to believe that this timing is the most appropriate and offers the most benefit to our dealers and customers."