Skip to main content

Brunswick agrees to FLW sponsorship extension

FLW signed a multiyear contract extension with Brunswick Corp.

The agreement will ensure that Brunswick brands MotorGuide, Brunswick Zone and Mercury Marine and FLW anglers will enjoy the mutually beneficial relationship for at least the next two years.

Mercury will showcase its marine propulsion systems across all platforms of FLW, including tournaments and contingency awards, multiple websites, social media, bass and walleye magazines, FLW events and on the weekly “FLW” television show. In addition, MotorGuide and Brunswick Zone will have a strong presence across all platforms of FLW.

“Mercury is excited to continue working with FLW,” Mercury Marine vice president of marketing and category management Mike Shedivy said in a statement. "For more than 70 years, Mercury has consistently emphasized quality, performance, innovation and reliability. Today that pledge remains as strong as ever. We're very proud to sponsor competitive angling events sanctioned by the FLW and we strongly support their efforts to offer competition to anglers at all levels.”



Passagemaker Relaunches Podcast

Trawler Talk aims to connect with those who are interested in the cruising lifestyle, with episodes dropping every other week


Aquila Celebrates 10 Years

The builder said it has sold more than 500 power cats and is the No. 1 brand in that segment.


Commerce Department Appoints Fishery Council Members

The Center for Sportfishing Policy said the new members are favorable to the recreation sector


Doing Good for a Good Night’s Sleep

The Massachusetts Marine Trades Association partnered with “A Bed for Every Child” to build beds for families in need.


RBFF Adds Six Board Members

The foundation said the board members add a breadth of experience from the fishing and boating industries as well as state government agency work.


DEALERS: How Was Business in the First Half of 2022?

Did the first six months of the year meet your expectations, and did you make budget? Take the Pulse Report survey here.


AkzoNobel Names New CEO

The company said Gregoire Poux-Guillaume’s experience as CEO of two other companies includes a track record of growth and teambuilding.