FLW signed a multiyear contract extension with Brunswick Corp.
The agreement will ensure that Brunswick brands MotorGuide, Brunswick Zone and Mercury Marine and FLW anglers will enjoy the mutually beneficial relationship for at least the next two years.
Mercury will showcase its marine propulsion systems across all platforms of FLW, including tournaments and contingency awards, multiple websites, social media, bass and walleye magazines, FLW events and on the weekly “FLW” television show. In addition, MotorGuide and Brunswick Zone will have a strong presence across all platforms of FLW.
“Mercury is excited to continue working with FLW,” Mercury Marine vice president of marketing and category management Mike Shedivy said in a statement. "For more than 70 years, Mercury has consistently emphasized quality, performance, innovation and reliability. Today that pledge remains as strong as ever. We're very proud to sponsor competitive angling events sanctioned by the FLW and we strongly support their efforts to offer competition to anglers at all levels.”