Brunswick announces job cuts at Sea Ray plant - Trade Only Today

Brunswick announces job cuts at Sea Ray plant

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Brunswick Boat Group laid off about 65 employees last week at its Flagler Beach, Fla., factory, which builds Sea Ray boats and other brands, Brunswick Corp. spokesman Daniel Kubera confirmed today.

That accounts for more than 15 percent of the work force there, which totaled 420 before the layoff and has now dropped to about 355.

The layoffs were part of the “ebb and flow of the boating industry, as we are continually adjusting our production to better match demand in various industry segments,” Kubera said in an e-mail.

The boat segment of Brunswick Corp. posted a 1 percent increase in sales in the first quarter and had its first profitable first quarter since 2007, but sales of larger boats have remained a challenge for the industry. Local news outlets reported that Sea Ray builds larger boats at the Florida factory.

Chairman and CEO Dustan McCoy said during the April earnings call with investors that “one category” was operating at a loss, but he did not say which one.

“The boating industry as a whole remains stable, with smaller-boat demand generally running ahead of that for larger boats,” Kubera said.

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