Skip to main content

Brunswick announces staff changes

Brunswick Boat Group and the Sea Ray Group announced organizational changes as the company seeks to focus the company’s message across brands.

Brad Anderson will lead marketing and planning for the Sea Ray, Meridian, Bayliner and Trophy brands, according to an email sent last week to dealers.

“This newly created group focuses the group’s marketing talent across all Recreational Boat Group brands, further accelerating our progress at building stronger brand equity with consumers,” stated the email obtained by Soundings Trade Only.

Gary Zimmer assumed the interim role of vice president of operations for the Recreational Boat Group, which has now been made permanent.

As a result of the moves, Sea Ray vice president of marketing Rob Noyes and Sea Ray vice president of sales Dwight Cobble will be leaving the organization.

Anderson has spent the last 11 years with Brunswick, most recently as president of Harris FloteBote and Cypress Cay, Brunswick’s pontoon business based in Fort Wayne, Ind. He accepted the pontoon role in late 2009 and has doubled sales in the past two years while delivering improved operating earnings annually.

Zimmer will oversee Brunswick’s five North American boat plants, support operations in Dandridge, Tenn., where Bayliner is based, and focus on quality systems and environmental health and safety activities. He also will help continue the execution of business improvement plans now under way across the group.

Related

1_WHALESACTION

NMMA: Proposed Speed Rule an ‘Existential Threat’ to Industry

The association is calling on every marine brand, employee and boat owner to file public comment by Oct. 31 over a sweeping regulation to protect North Atlantic right whales.

1_AXOPAR

Axopar and Nimbus Renew Agreement

The boatbuilders have entered an agreement whereby Nimbus Group will retain exclusive rights to sell Axopar boats on the Swedish market.

1_IAN

Hurricane Ian Leaves Devastation in Florida

The storm left a wide swath of destruction, heavily impacting marine interests from Tampa Bay to Marco Island.

Norm

Email Is Your Ticket to Holiday Sales

Developing an effective email campaign can bolster sales and help fill winter coffers at your dealership.

1_NMRA

NMRA Presents Annual Awards

Edson CEO Will Keene and ComMar Sales president Tim Conroy were recognized for their contributions to the marine industry.

1_ PULSE.PING.2

DEALERS: Are Interest Rates Impacting Demand?

This month’s Pulse Report survey asks dealers whether interest rate increases are causing a downturn in boat sales. Take the survey here.

1_EPROPULSION

EPropulsion, Mack Boring Partner with Crest

Pontoon builder Crest will use an ePropulsion Navy 3.0 Evo electric outboard motor and an E175 battery for its 2023 Current model.

1_BENETEAU

Beneteau Reports Significant H122 Growth

The company reported that its revenue grew 8.6 percent and income increased by 30 percent during the first half of 2022.