Skip to main content

Brunswick boat brands report a successful FLIBS

BrunswickStory

Sea Ray and Boston Whaler said they had strong sales at the Fort Lauderdale International Boat Show last week. The two Brunswick brands sent out statements today announcing their results.

Sea Ray said its dealers “realized significant increases” in sales compared to last year’s show.

“We could not have asked for a better kickoff to boat show season to affirm dealer and consumer confidence in Sea Ray,” Brad Anderson, president and general manager, said in a statement. “Attendees who came to the show had a good sense of what they wanted and were ready to buy. As a result, we saw an increase in high-quality prospects.”

The company said its sales growth was driven by outboard models, larger dayboats and recently released models, such as the SLX 400 Outboard, Sundancer 320 and SDX 250 Outboard.

Boston Whaler said in a statement that it had “record sales” at FLIBS. It had 22 models on display, including three launches. It had attendees from 15 countries.

Boston Whaler president Nick Stickler called this year’s show a “smashing success.” He added that it was the “perfect stage for sharing our latest developments with the global Whaler community.”

The company had boats at the show’s Bahia Mar location and Fort Lauderdale Convention Center.

Related

AdobeStock_131758074

Rays of Light

A key indicator of U.S. consumer confidence rose for the first time in four months in August as the economy added 315,000 jobs.

1_YANMAR

Yanmar Announces Sales, Marketing Hires

The company has hired Bas Eerden as global sales manager and Michele Durkin as global marketing manager.

AdobeStock_99701994

So, You Want To Be a Yacht Broker

Tips to help build a network through an online presence which is essential to success

1_HURRICANE.IAN

Ian Explodes Into Category 4 Hurricane

The historic hurricane is expected to make landfall this afternoon between Naples and Venice, Fla.

1_PREMIER.MARINE

Premier Marine Announces New Minnesota Facility

The pontoon builder recently completed a 150,000-square-foot building with new corporate offices and expanded manufacturing facilities.

1_SCOUT.BOATS

Scout Boats Recognizes Top Dealers

Seven Seas Yacht Sales of Ft. Lauderdale, Fla., was recognized as the boatbuilder’s top dealer worldwide.

1_TOWBOAT.PINK

TowBoatUS Vessels Go Pink

Five of TowBoatUS’s response fleet are going pink for the month of October to help increase breast cancer awareness on the water.

1_BTN.CHART

Fork in the Channel

Boat registration totals for July mostly revealed considerable weakness compared with a year earlier, and tumbled back into a steeper downtrend than the prior month’s comparisons.

1_PULSE1

Inflation Stymies Boat Sales

Inventories of new and used boats are improving at the retail level but are still considered comparatively lean, according to the results of the monthly Pulse Report survey.