Publish date:

Brunswick boat brands report a successful FLIBS


Sea Ray and Boston Whaler said they had strong sales at the Fort Lauderdale International Boat Show last week. The two Brunswick brands sent out statements today announcing their results.

Sea Ray said its dealers “realized significant increases” in sales compared to last year’s show.

“We could not have asked for a better kickoff to boat show season to affirm dealer and consumer confidence in Sea Ray,” Brad Anderson, president and general manager, said in a statement. “Attendees who came to the show had a good sense of what they wanted and were ready to buy. As a result, we saw an increase in high-quality prospects.”

The company said its sales growth was driven by outboard models, larger dayboats and recently released models, such as the SLX 400 Outboard, Sundancer 320 and SDX 250 Outboard.

Boston Whaler said in a statement that it had “record sales” at FLIBS. It had 22 models on display, including three launches. It had attendees from 15 countries.

Boston Whaler president Nick Stickler called this year’s show a “smashing success.” He added that it was the “perfect stage for sharing our latest developments with the global Whaler community.”

The company had boats at the show’s Bahia Mar location and Fort Lauderdale Convention Center.


Liqui Moly Adds Defender as Distributor

The marine supplier picked up the German fuel additive manufacturer for U.S. distribution.

Good and Not-So-Good News

As Brunswick backs the Vamos A Pescar initiative to increase Hispanic fishing participation, invasive carp DNA has been detected in the Milwaukee River.

U.S. Powerboat Show Returns

Organizers reported more than 300 exhibitors and record attendance. The show “did not disappoint,” said one dealer.

Winnebago Commits to Net-Zero Emissions

The parent of Chris-Craft and Barletta joins U.N. Global Compact signatories aiming for net-zero greenhouse gas emissions by 2050.