Brunswick Corp. announced today that the Billiards division of its business will be realigned to fall under the Life Fitness category.
Billiards, the corporation's founding brand and namesake, was established in 1845.
With the reorganization, Life Fitness will develop, manufacture and sell Brunswick Billiards game room and billiards tables, furnishings and accessories.
"There is great opportunity for our customers to benefit from the realignment of these two leading companies," Life Fitness president Chris Clawson said in a statement.
"We recognized natural synergies between the Brunswick Billiards, Life Fitness and Hammer Strength brands, as these products are all tailored for the recreational and active lifestyle markets. With the support of the largest direct-sales force and extensive global distribution channels in the industry, our customers will now have access to an even broader product offering to support their businesses."