Brunswick Corporation has finished its acquisition of Freedom Boat Club. Terms of the transaction were not released.
Founded in 1989, Freedom Boat Club is the largest boat club operation in the U.S., serving more than 20,000 members with access to nearly 2,200 boats at approximately 170 locations in 30 U.S. states, Canada and Europe.
John Giglio and his management team will remain in place and will operate as part of Brunswick’s boating services network within the company’s business acceleration group.
“We are excited to welcome John and the entire Freedom Boat Club team of employees and franchise partners to Boating Services,” Cecil Cohn, president of boating services at Brunswick said in a statement. “We look forward to supporting their growth in our common goal to help attract the next generation of boaters.”
Added Brenna Preisser, president of Brunswick business acceleration: “The addition of Freedom Boat Club to our leading portfolio of marine brands will allow us to leverage resources and capabilities to create additional growth and value. Our current and prospective franchisees will be supported with a unique suite of new products and services to help them grow and provide exceptional on-water experiences for members.”