Brunswick Corp. Names New Chief Information Officer and Vice President

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Michael Adams has been named chief information officer and vice president at Brunswick Corp., replacing Danielle Brown, who has left the company.

Since joining Brunswick three years ago, Adams had led the charge to modernize the company’s information technology program as its chief IT architect. Working with its myriad business units, Adams’ contributions have been vital to Brunswick’s digital strategy and robust “connected product portfolio,” the company said in a statement.

Adams prior experience in IT includes 15 years with DuPont; he holds a Bachelor’s of Arts from William & Mary, and a Master’s of Business Administration in international business and global management from Drexel University,

“The role of chief information officer is critical to our digital transformation and strategy,” said Brunswick CEO Dave Foulkes. “Mike is a proven leader who has a great balance of operational focus and strategic vision. His track record in conceiving, planning and executing IT initiatives uniquely positions him for success in this role.”

In his new role, Adams will support Brunswick’s multiple digital initiatives.

“I am excited to have the opportunity to lead a tremendous, talented team of IT professionals and partner with our businesses to further advance the comprehensive portfolio of digital initiatives that are positioning Brunswick to further differentiate itself in the recreational marine industry,” said Adams. “We will continue to advance our foundational digital capability and accelerate a new operating model to support our vision of contemporary and effortless experiences on the water.”


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