Brunswick Corp. Names New Chief Information Officer and Vice President

Publish date:

Michael Adams has been named chief information officer and vice president at Brunswick Corp., replacing Danielle Brown, who has left the company.

Since joining Brunswick three years ago, Adams had led the charge to modernize the company’s information technology program as its chief IT architect. Working with its myriad business units, Adams’ contributions have been vital to Brunswick’s digital strategy and robust “connected product portfolio,” the company said in a statement.

Adams prior experience in IT includes 15 years with DuPont; he holds a Bachelor’s of Arts from William & Mary, and a Master’s of Business Administration in international business and global management from Drexel University,

“The role of chief information officer is critical to our digital transformation and strategy,” said Brunswick CEO Dave Foulkes. “Mike is a proven leader who has a great balance of operational focus and strategic vision. His track record in conceiving, planning and executing IT initiatives uniquely positions him for success in this role.”

In his new role, Adams will support Brunswick’s multiple digital initiatives.

“I am excited to have the opportunity to lead a tremendous, talented team of IT professionals and partner with our businesses to further advance the comprehensive portfolio of digital initiatives that are positioning Brunswick to further differentiate itself in the recreational marine industry,” said Adams. “We will continue to advance our foundational digital capability and accelerate a new operating model to support our vision of contemporary and effortless experiences on the water.”


MRAA Board Contributes to BoatPAC

Every board member contributed to the non-partisan political action committee, which works with congressional members who recognize the importance of boating.

Educator Training Conference Agenda Announced

The ABYC Foundation’s virtual conference is scheduled for July 20-22, with speakers covering a host of topics around creating the future workforce.

RIMTA Awarded $30K Grant

The financial support will go toward its fiberglass boat recycling pilot project.

Sandy Hook Yacht Sales adds Intrepid

The dealership and brokerage firm has six locations in New Jersey and Florida.

Everglades Expands Executive Team

The Edgewater, Fla.-based manufacturer adds positions in finance, sales and marketing and operations.

Heed Caution While Refueling

Ethanol can be back in a big way, and insufficent labeling at the pumps could lead to problems for your marine powerplant. And the MRAA’s voices support for the 30 by 30 initaitive.

Training the Next Generation

Crest Pontoons will donate a complete boat and trailer to a local high school’s raffle to raise money for its vocational programs.

An “Above Average” Hurricane Season

BoatUS wants to help boaters get ready for the 2021 Atlantic hurricane season, which begins June 1.