Brunswick said it has sold its joint-venture interest in Finland-based Bella Boats to Nimbus. Financial terms were not disclosed, but a statement said the deal is expected to close before the end of the year.
Mercury Marine said it had “benefitted” from the joint venture with Bella Boats since it acquired a joint interest 15 years ago. The acquisition will give Nimbus ownership of all Bella brands including Bella, Flipper, Falcon and Aquador. Nimbus is a Swedish motorboat builder with models from 30 to 43 feet LOA.
“This is a great opportunity for Bella and Nimbus to join forces to form a very powerful boating portfolio,” said Jan-Erik Lindström, Nimbus managing director, in the statement. “The Bella brands complement the Nimbus portfolio and with Mercury powering our vessels, we are confident that this is an opportunity that will not only delight our customers, but also allow us to take advantage of the synergies among the different brands.”
Bella Boats will continue to operate as a strategic partner with Mercury under Nimbus ownership. Bella’s founder, Raimo Sonninen, will continue to support the business in an advisory role.