Skip to main content

Brunswick Corp. sells Finnish boat builder

Brunswick said it has sold its joint-venture interest in Finland-based Bella Boats to Nimbus. Financial terms were not disclosed, but a statement said the deal is expected to close before the end of the year.

Mercury Marine said it had “benefitted” from the joint venture with Bella Boats since it acquired a joint interest 15 years ago. The acquisition will give Nimbus ownership of all Bella brands including Bella, Flipper, Falcon and Aquador. Nimbus is a Swedish motorboat builder with models from 30 to 43 feet LOA.

“This is a great opportunity for Bella and Nimbus to join forces to form a very powerful boating portfolio,” said Jan-Erik Lindström, Nimbus managing director, in the statement. “The Bella brands complement the Nimbus portfolio and with Mercury powering our vessels, we are confident that this is an opportunity that will not only delight our customers, but also allow us to take advantage of the synergies among the different brands.”

Bella_700BR_mallistosivu_2

Bella Boats will continue to operate as a strategic partner with Mercury under Nimbus ownership. Bella’s founder, Raimo Sonninen, will continue to support the business in an advisory role.

Related

VOLVO-EARNINGS

Volvo Penta Reports Q4, FY22 Results

Net sales of $470 million for the quarter were a 33% increase compared to the prior year period.

Pulse-Report

DEALERS: Are You Improving the Service Experience?

Our monthly Pulse Report survey asks this and other questions about your dealership. Take the survey here.

NMRA-SCHOLARSHIP

NMRA Sets Scholarship Deadline

Students pursuing education in the marine trades can apply for the National Marine Representatives Association awards until April 1.

MARINE-PRODUCTS

Marine Products Reports Record Q4

The builder of Chaparral and Robalo boats reported net sales were up 42% for the quarter and 28% for fiscal year 2022.

1_SHURHOLD

Shurhold Appoints COO

Forrest Ferrari has years of management, business development, IT and quality-assurance experience.

MOBILE-CATCH-CENTER

RBFF, Pure Fishing Partner for a First Catch Center

Pure Fishing will equip a mobile trailer with tackle and gear to bring fishing experiences to areas of South Carolina where participation is low.

Norm

An Oft-Overlooked Sales Opportunity

A recent report from the Recreational Boating & Fishing Foundation showed that women comprise 37% of all anglers. If you haven’t tapped this segment, you’re missing out.

1. 2023 new boat retail outlook

Too Many High-Priced Boats

To wrap up 2022, marine retailers reported lower demand, expressed more negative sentiment and voiced concerns about rising inventory. Boat prices and the economy remained top of mind for dealers in December.

Soundings Nov 2022

New-Boat Registrations Continue to Slide

As the gaudy sales figures from the pandemic continue to return to more realistic numbers, the main segments of the recreational boating industry saw new-model registrations of 4,421 in November, a 30.3% drop from 6,340 during the same time in 2021. .