Brunswick Corp. yesterday announced the formation Boating Services Network. Formerly known as Brunswick Financial Services, Boating Services Network indicates an expanded mission intended to drive growth with consumers, dealers, marinas and other service providers by enhancing the boating experience.
“Over the past 16 years, we have built a strong foundation of services to help marine dealers across the industry deliver world-class boat-buying experiences every single day,” Cecil Cohn, vice president of Boating Services Network, said in a statement. “We see new and significant opportunities where our well-established service portfolio can help attract and retain more boating customers.”
Boating Services Network offers retail financing, extended product protection and insurance services in cooperation with dealers. The company also creates private-label warranty and promotional financing programs for boat and engine OEMs, and helps more than 2,500 dealers in the United States and Canada build their businesses.
“We are committed to servicing the entire boating value stream to better deliver unique and highly valued service to boaters,” Cohn said. “This new brand effectively communicates our expanded mission, which extends well beyond financing to the marine community.”