Skip to main content

Brunswick draws from five-star certification standards

Marine Five Star Dealer Certification today announced its certification standards and requirements serve as a key component in Brunswick Corp.'s new certification program for all its boat dealers.

The Brunswick Five Star Dealer, Brunswick Master Dealer and Brunswick Ambassador Dealer designations all feature the latest certification requirements in addition to Brunswick's own dealer certification standards.

"Brunswick's use of the latest [certification] requirements, a well-recognized industry program, with its own proprietary dealer certification standards sets a new level of excellence for all its dealerships," director Terry Leitz said in a statement. "The [certification] program is an ideal foundation for manufacturers looking to create a streamlined, rigorous and comprehensive certification program for their dealers."

The Marine Five Star Dealer Certification program was developed as part of the Grow Boating Initiative in 2005 by boat dealers for boat dealers and focuses on the major areas impacting consumer satisfaction and dealership excellence.

Click here for the full release.

Related

1_CMTA.KAWECKI

CMTA Names Managing Director

The trade organization promoted Jen Kawecki, who will help grow its membership and support the Hartford Boat Show.

1_FALLBOATSHOW

AIM Announces Connecticut Fall Boat Show

The show, organized by Active Interest Media, will kick off Oct. 7 in Branford at Bruce & Johnsons Marina.

1_MARINEMAX.IBY

MarineMax to Acquire IGY Marinas

The $480 million transaction gives the company a collection of marina assets and a yacht management platform in key yachting destinations around the world.

1_BRP

BRP Launches Multiple New Products

The company debuted Rotax outboards, new Manitou and Alumacraft models and an electric hydrofoil board.

1_EVERGLADES

Everglades Hires Director

Caroline Cozier will lead the company’s sales initiatives in the Northeast, Mid-Atlantic, Great Lakes and Canada.

1_DEALEROUTLOOK

Three Great Ways To Tick-Off Your Customers

As boat sales normalize, it’s essential to keep the customers you have. Here’s what not to do.

1_CHAPARRAL

Buck Pegg Turns 80

Flags were flown at the Georgia State and U.S capitols in honor of the Chapparal Boats founder’s birthday.