Brunswick draws from five-star certification standards

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Marine Five Star Dealer Certification today announced its certification standards and requirements serve as a key component in Brunswick Corp.'s new certification program for all its boat dealers.

The Brunswick Five Star Dealer, Brunswick Master Dealer and Brunswick Ambassador Dealer designations all feature the latest certification requirements in addition to Brunswick's own dealer certification standards.

"Brunswick's use of the latest [certification] requirements, a well-recognized industry program, with its own proprietary dealer certification standards sets a new level of excellence for all its dealerships," director Terry Leitz said in a statement. "The [certification] program is an ideal foundation for manufacturers looking to create a streamlined, rigorous and comprehensive certification program for their dealers."

The Marine Five Star Dealer Certification program was developed as part of the Grow Boating Initiative in 2005 by boat dealers for boat dealers and focuses on the major areas impacting consumer satisfaction and dealership excellence.

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