Brunswick earns 125 patents in 2018, nearly doubling 2015

Author:
Publish date:
Mercury’s V-8 and V-6 FourStroke outboard engines received several patents last year. Photo courtesy of Mercury Marine.

Mercury’s V-8 and V-6 FourStroke outboard engines received several patents last year. Photo courtesy of Mercury Marine.

Brunswick Corp. was awarded 126 U.S. patents during 2018, up nearly a third from its 2017 results and nearly double the number it was awarded in 2015.

Brunswick had earned a spot among the top 25 Illinois companies receiving the most number of patents in 2015, 2016 and 2017, reported Crain’s Chicago Business, according to the company.

The company earned patents in its marine engine, boat and fitness divisions; Mercury Marine and Life Fitness accounted for “a significant portion” of the patents awarded last year.

“What is particularly gratifying is how our company continues to successfully translate these technological advances into new and improved products for the recreational markets which we serve,” said Brunswick CEO David Foulkes.

“For example, a large number of the patents earned by Mercury Marine were related to its unprecedented release of nearly 20 next-generation V-8 and V-6 FourStroke outboard engine models during 2018, a collection of engines that not only extend and fortify our product and technological leadership in propulsion and systems within the global marine industry, but also are proving very popular in the marketplace,” said Foulkes.

Mercury Marine garnered a record 88 patents, an increase of nearly 25 percent from its 2017 results.

These included enhancements to Mercury's station keeping system, which automatically keeps a boat in a particular location without the pilot needing to adjust, as well as improvements to its joystick piloting system.

The Brunswick Boat Group recorded its highest number of patents received annually in each of the past five years, said Foulkes.

“We continue to receive patent protection on a myriad of features focused on boating comfort, convenience and safety — all to enhance the boater’s experience,” Foulkes said. “Additionally, Brunswick’s innovation has extended beyond the boat’s features and performance to how we build our boats, with improved patented manufacturing processes.”

To augment research and development, in 2017 the company established the Brunswick I-JET Lab in the Research Park at the University of Illinois at Urbana-Champaign.

Inspired by the students and the staff who work there, the facility’s name embraces the acronym for Brunswick Illini – Joint Explorations in Technology lab.

The I-JET Lab works closely with Brunswick corporate and divisional resources to further accelerate the company’s progress in areas of interest, including the Internet of Things, advanced analytics, and a range of human-machine interaction and enhanced user-experience technologies.

Brunswick and Chicago-based TechNexus Venture Collaborative also formed a joint venture in 2017 to identify and advance transformative innovation to unlock new growth opportunities.

Among other services, the joint venture provides diligence, incubation, direction and ongoing collaboration to aid and ensure development of those receiving investment. The venture has made several investments during the past two years.

“Though our thrust continues to be in support of new products and enhancements of existing products, we continue to expand our efforts in the fields of collaborative research and strengthening and deepening our pool of talent,” said Foulkes. “We believe that a robust R&D effort provides a platform to support creativity and innovation throughout the organization.”

Related

ABYC Foundation Seeks Nominations for Educator Award

The award recognizes “an outstanding instructor who is shaping future marine service technicians.”

P.R. Firm Rushton Gregory Signs ePropulsion

The Chinese manufacturer of electric propulsion products introduced a standardized lineup earlier this year.

Dometic Updates Pro-Trim System

The new design allows boaters to trim the outboard and adjust the jack plate without removing their hands from the wheel.

Brunswick Partners with Carnegie Robotics

Through the alliance, Brunswick aims to enhance its autonomous technology offerings.

Nicole Vasilaros to Depart NMMA

The group credits the senior vice president of government and legal affairs for “countless contributions to the protection and expansion of the recreational boating industry.”

Site Unseen

A website is often the first interaction a customer will have with a dealership, but it must provide more than an online brochure or they will click elsewhere.

C.G. Amends Documentation Rules

Federally documenting a boat now must be done every five years, rather than annually.

The 2021 Top 10 Most Innovative Marine Companies Awards

The marine industry consistently honors products and people. The industry, however, has not recognized forward-thinking companies that are moving the industry in new directions. Soundings Trade Only’s mission is to reflect, inform and inspire.