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Brunswick establishes Advanced Systems Group

Brett Dibkey

Brett Dibkey

Brunswick Corp. announced it formed an Advanced Systems Group and named Brett Dibkey as its president, effective Jan. 1. Dibkey, who comes from Whirlpool Corp., will report to Brunswick CEO David Foulkes.

The Advanced Systems Group consists of 11 Power Product brands from the acquisition in 2018, and the Attwood businesses. Those include Attwood, Garelick, MotorGuide and Whale.

The company has rapidly expanded its position in marine parts and accessories, Foulkes said. “This broad and growing portfolio includes products that are closely aligned with and dependent on Mercury’s propulsion business, and other product offerings that are less closely aligned with propulsion,” he said in a statement. “The Power Products acquisition has significantly expanded the scale of these latter product lines. The advanced systems group will provide focused attention on the significant additional commercial growth opportunities for these newer business segments while still fully leveraging operating synergies across the enterprise.”

Combined sales of the brands comprising the Advanced Systems Group are approximately 80 percent marine and 20 percent specialty and recreational vehicles and other applications, said Foulkes.

Dibkey joins Brunswick following 12 years at Whirlpool Corp., where he was most recently vice president and general manager of business units, brand marketing, e-commerce and Internet of Things. He was responsible for the company’s parts and accessories business, along with full profit-and-loss responsibilities for a portfolio of strategic, high-growth businesses.

In addition, he served as head of brand marketing across the company’s brand portfolio.

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