Brunswick Corp. this morning announced in a statement the establishment of Navico Group, which will replace the company’s Advanced Systems Group.
The company said in the statement that Navico Group “will continue to be led by Brett Dibkey and represents a complete organizational integration between the legacy ASG business with two key acquisitions that were completed in late 2021 — Navico and RELiON Battery.”
Brands in the group include Ancor, Attwood, B&G, BEP, Blue Sea Systems, C-MAP, CZone, Garelick, Lenco, Lowrance, Mastervolt, Marinco, MotorGuide, Progressive Industries, ProMariner, RELiON, Simrad and Whale.
“The establishment of Navico Group is the next step in cementing its position as the world’s leading supplier of integrated systems and products to industries ranging from marine to recreational vehicle and beyond,” said Brunswick CEO Dave Foulkes. “There is no other organization in these industries that can create the same integrated, on-board and off-board system solutions necessary to move these industries forward.”
The new group will be structured into four business units: Power Systems, which will develop energy storage, conversion and delivery systems, including generator replacement and marine propulsion; Digital Systems, which will market command and control systems; Fishing Systems; and Performance Components, a portfolio of brands that will serve multiple end markets.
Navico Group will operate under the direction of three regional presidents: Marty Bass (Americas), Ton de Winter (Europe, Middle East and Africa) and Jarrod Sagar (Asia-Pacific).
“The regional go-to-market teams led by these accomplished leaders will be focused on optimizing operating infrastructure, streamlining, simplifying customer interactions, and meeting the needs of a diverse customer base,” Dibkey said.
Brunswick will reveal additional details about Navico Group during a media lunch Sept. 27 from 11:30 a.m. to 1 p.m. during the International BoatBuilders’ Exhibition and Conference.