Brunswick expands coverage on engines and accessories - Trade Only Today

Brunswick expands coverage on engines and accessories

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Brunswick Product Protection, the extended marine protection division of Brunswick Corp., has launched a major expansion of its Passport and Passport Premier extended engine and accessory protection plans for recreational powerboats.

For the first time, the Passport Premier plan is available for new and pre-owned boats.

Passport Premier offers the program's most comprehensive engine component coverage. This includes non-defective engine breakdown protection against issues including overheating and scored pistons.

"Customers value the peace of mind that advanced product protection can bring," said Cecil Cohn, vice president of Brunswick Financial Services, in a statement. "I am excited about our major program enhancements. We believe our breadth of coverage is truly industry-leading and it will certainly help our dealer partners continue to deliver a superior purchase experience."

The accessory protection has been enhanced for both Passport and Passport Premier. The accessory plans protect the major components throughout a vessel and are tailored to the customer's boat type.

Coverage has been expanded for all the existing accessory plans, from runabout to cruiser, plus three new accessory protection plans have also been introduced — day boat, marlin and yacht.

"We are very pleased to be able to make our very popular product protection brand even better, all with the superior service levels our leading dealers expect from Brunswick," said Jason Cochran, national sales manager for Brunswick Product Protection. "Plus, we support our dealers' total business by covering pretty much all types of recreational power boats, both their engines and accessories.”

Terms for Passport and Passport Premier go out to eight years for new, and three years for pre-owned boat protection.

The policies are competitively priced and add “significant profits” to each boat sale, the company said.

Important downstream service revenues are also realized as most claims work is returned to the dealership where the customer bought the extended protection.

As of today, the enhanced Passport and Passport Premier program is available in 45 states. The remaining states — Arizona, Iowa, Oregon, Washington and Wisconsin — are in process to be activated shortly.

Brunswick Product Protection is headquartered in Vernon Hills, Ill.


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