Brunswick Expands Electrification Efforts with New Hire

Publish date:
1_Brunswick_John Oenick Business Photo

John Oenick has been appointed director, enterprise electrification at Brunswick Corp. in a continued effort to bolster the company’s ACES strategy of Autonomy, Connectivity, Electrification & Shared Access.

Oenick follows John Reid, vice president of enterprise technology to Brunswick after an 18-year career at John Deere — most recently at the company’s Powertrain Innovation Center, where his team developed hybrid diesel power. Oenick also worked on power invertors as well as electric drive systems on both agriculture and construction power trains.

Prior to this, Oenick held positions in the auto industry and served as director of powertrain development for Bombardier, specifically for Sea-Doo and its jet boat line.


“Over the past few years, our company has rapidly grown our electrification capabilities through the 2018 acquisition of the Power Products portfolio of companies, focused on advanced battery, power-conversion and digital control technologies, and fully-integrated electrical systems for the marine and RV industries,” said Brunswick Corp. CEO Dave Foulkes in a statement.

“In this role, John will lead the enterprise technology strategy that supports our Division’s delivery of electrification solutions. John is part of a cohort of around 20 new employees with vast experience in electrification who have been hired by Brunswick over just the last six months,” including last month’s hire of Aine Denari as president of Brunswick Boat Group, said Foulkes.

Brunswick teased its electrification capabilities at January’s Consumer Electronics Show, with the Fathom e-Power-equipped Sea Ray SLX-R 400e. The company says this power train is slated to be applied across other models. 


Freedom Boat Club Expands

Through November, it has grown to more than 245 locations serving more than 55,000 members.

BRP Announces FY21, Q3 Results

While the North American market saw solid gains in the powersports segment, pandemic-related shutdowns and the retirement of Evinrude had a big impact on revenue.

Quick Hits: November 25, 2020

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 11.0px Arial} span.s1 {font-kerning: none} Patrick hires a new CFO; CMC Marine joins NMMA; Dometic makes names new HR VP; and Stingray Boats earns a safety milestone.

Wholesale Shipments Drop in September

NMMA: Easing supply chain constraints should enable more manufacturers to build boats.

Dealers: What’s Your 2021 Retail Outlook?

The monthly Pulse Report asks marine retailers to weigh in on November market conditions.