Brunswick Expands Electrification Efforts with New Hire

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John Oenick has been appointed director, enterprise electrification at Brunswick Corp. in a continued effort to bolster the company’s ACES strategy of Autonomy, Connectivity, Electrification & Shared Access.

Oenick follows John Reid, vice president of enterprise technology to Brunswick after an 18-year career at John Deere — most recently at the company’s Powertrain Innovation Center, where his team developed hybrid diesel power. Oenick also worked on power invertors as well as electric drive systems on both agriculture and construction power trains.

Prior to this, Oenick held positions in the auto industry and served as director of powertrain development for Bombardier, specifically for Sea-Doo and its jet boat line.

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“Over the past few years, our company has rapidly grown our electrification capabilities through the 2018 acquisition of the Power Products portfolio of companies, focused on advanced battery, power-conversion and digital control technologies, and fully-integrated electrical systems for the marine and RV industries,” said Brunswick Corp. CEO Dave Foulkes in a statement.

“In this role, John will lead the enterprise technology strategy that supports our Division’s delivery of electrification solutions. John is part of a cohort of around 20 new employees with vast experience in electrification who have been hired by Brunswick over just the last six months,” including last month’s hire of Aine Denari as president of Brunswick Boat Group, said Foulkes.

Brunswick teased its electrification capabilities at January’s Consumer Electronics Show, with the Fathom e-Power-equipped Sea Ray SLX-R 400e. The company says this power train is slated to be applied across other models. 

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