Brunswick forms The Venture Group

Publish date:

The Brunswick Boat Group formed the The Venture Group, which comprises the Bayliner, Heyday, Quicksilver and Uttern brands. The company said in a statement that Keith Yunger, most recently president of Bayliner, will be in charge of the group.

“Each of these brands is well positioned to support the goal of expanding boating participation and access by providing a gateway to affordable, safe and exceptional boating experiences to a growing and diverse group of global customers,” said Huw Bower, president of Brunswick Boat Group, in the statement.

The statement noted that The Venture Group will give the Brunswick Boat Group the “opportunity to leverage the capabilities and best practices from all key functions of the group, allowing these four brands to accelerate their progress toward quality, technology, world-class customer service and a superior boating experience.”

Bayliner and Heyday are based in the United States; Uttern and Quicksilver are based in Europe. Corey Duke was named general manager for Bayliner and Heyday. Benoit Verley will serve as general manager for Quicksilver and Uttern.

Duke and Verley have “full responsibility and accountability for directing commercial activities, including sales, marketing, customer service and the management of the product portfolio” for their brands, according to the statement.

Mike Fritts will lead operations. He will be responsible for manufacturing, the supply chain and logistics. New-product development will be led by Jonathan Flesher.

“I’m confident that we will sharpen our focus on these leading brands and the marketplace while taking full advantage of proven engineering and operations practices that will strengthen our business,” Yunger in the statement said.


A Record Q2 for Brunswick

With strong global demand in all its business segments, Brunswick Corp. reported another stellar quarter, posting a 57 percent jump in net sales.

OneWater Adds PartsVu

The online marketplace for marine parts, accessories and electronics posted $25 million in sales over the last year.

Groupe Beneteau Updates Revenue Forecasts, More

The builder saw gains in its boat and luxury-home sectors and made several acquisitions, including a majority stake in Dream Yacht Group.

Golden Manufacturing Expands

The fabricator of aluminum boat lifts and aluminum and concrete floating docks adds 18,000 square feet to its Fort Myers, Fla., headquarters.

GetMyBoat Takes You to the Movies

The boat rental marketplace site teams with Disney’s Jungle Cruise for a contest to win a boat trip or movie tickets.

ConMar Adds to Sales Team

The manufacturers’ representatives add industry vet Brain Steele.

Will Canada Reopen to Boaters?

Set to open its borders to fully vaccinated U.S. residents next month, our neighbor to the north could be facing a strike by Canadian border guards and customs officials. Plus, the Great Lakes welcomes a newly designated marine sanctuary.