Brunswick forms The Venture Group

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The Brunswick Boat Group formed the The Venture Group, which comprises the Bayliner, Heyday, Quicksilver and Uttern brands. The company said in a statement that Keith Yunger, most recently president of Bayliner, will be in charge of the group.

“Each of these brands is well positioned to support the goal of expanding boating participation and access by providing a gateway to affordable, safe and exceptional boating experiences to a growing and diverse group of global customers,” said Huw Bower, president of Brunswick Boat Group, in the statement.

The statement noted that The Venture Group will give the Brunswick Boat Group the “opportunity to leverage the capabilities and best practices from all key functions of the group, allowing these four brands to accelerate their progress toward quality, technology, world-class customer service and a superior boating experience.”

Bayliner and Heyday are based in the United States; Uttern and Quicksilver are based in Europe. Corey Duke was named general manager for Bayliner and Heyday. Benoit Verley will serve as general manager for Quicksilver and Uttern.

Duke and Verley have “full responsibility and accountability for directing commercial activities, including sales, marketing, customer service and the management of the product portfolio” for their brands, according to the statement.

Mike Fritts will lead operations. He will be responsible for manufacturing, the supply chain and logistics. New-product development will be led by Jonathan Flesher.

“I’m confident that we will sharpen our focus on these leading brands and the marketplace while taking full advantage of proven engineering and operations practices that will strengthen our business,” Yunger in the statement said.