Brunswick Dealer Advantage is partnering with the Marine Retailers Association of the Americas so Brunswick dealers can complete their certification online using a new interactive virtual platform.
Brunswick boat dealers also will be introduced to new, relevant certification requirements and an expanded two-year certification cycle.
With the new online platform, Brunswick dealers will have the flexibility to complete their certification process at a pace that is convenient for them.
Dealers will be able to enter and upload all needed information for each standard while receiving step-by-step video instruction along the way. The system also allows dealers to save their progress as they work through the standards one by one, while retaining the information for the dealers' future use for recertification.
Once dealers have completed their certification standards, they will attend a one-on-one webinar with a dedicated facilitator to review their uploaded content, discuss areas of strength or weakness and develop specific business improvement strategies tailored to their dealership.
"We are always looking for ways to provide more value, streamline and improve dealer processes and help save our dealers' time and money," Brunswick dealer certification program manager Kirsten Schuchardt said in a statement.
"This innovative online portal, improved content and simplified two-year certification cycle allow us to address all of these areas while providing a superior certification program that our dealers expect and deserve."