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Brunswick makes changes at Bayliner and Sea Ray - Trade Only Today

Brunswick makes changes at Bayliner and Sea Ray

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The Brunswick Boat Group announced that Keith Yunger was promoted to president of Bayliner.

Yunger succeeds Jeff Behan, who is being promoted to vice president of planning and business development for the boat group.

Both men will report to boat group president Andrew Graves.

Sea Ray president Rob Parmentier resigned to pursue other opportunities. On an interim basis, Graves will assume these responsibilities.

“We wish to thank Rob for his many years of service to Sea Ray, his enthusiasm for Sea Ray owners and his unwavering commitment to the dealer network,” Graves said in a statement.

Behan also will provide strategic planning and project support as needed across Brunswick and will report to chairman and CEO Dustan McCoy in this capacity.

“Keith Yunger has worked for the Brunswick Boat Group for the past eight years in progressively more responsible sales and marketing roles, most recently as vice president [of] sales for Bayliner and Trophy brands,” Graves said in a statement. “Meanwhile, as vice president [of] planning and business development for the Brunswick Boat Group, Jeff Behan will provide continued focus on our strategic growth initiatives, drive group-wide marketing process improvements and support our efforts to further strengthen our distribution networks.”

Behan joined Brunswick in 1991, serving in a number of positions within the company’s marine operations, most recently heading Bayliner and Brunswick’s new operations in Brazil. Brad Anderson, vice president of marketing and planning for the recreational boat group, will now assume the additional responsibility for the Brazilian operations. Jorge Valdes, general manager of Brunswick Boat Group Brazil, will now report directly to Anderson.

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