Brunswick names Boat Group president - Trade Only Today

Brunswick names Boat Group president

Brunswick Corp. announced that Huw Bower was named president of the Brunswick Boat Group.
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Brunswick Corp. announced that Huw Bower was named president of the Brunswick Boat Group. 

Most recently president of the Boston Whaler Group, Bower will continue to report to Brunswick chairman and CEO Mark Schwabero.

Bower will be responsible for the 14 brands that comprise the Brunswick Boat Group: Bayliner, Boston Whaler, Brunswick Commercial and Government Products, Crestliner, Cypress Cay, Harris, Lowe, Lund, Meridian, Princecraft, Quicksilver, Rayglass, Sea Ray and Uttern.

Bower will be based at Brunswick corporate headquarters in Lake Forest, Ill.

"Huw's track record of accomplishment and demonstrated leadership capabilities will serve him well in this new assignment," Schwabero said in a statement. "Under his direction at various Brunswick brands, Huw has consistently grown the business, adeptly led new-product development and market launches, improved efficiencies, deepened our relationships with key partners and imbued a winning spirit and confidence among his colleagues."

Reporting to Bower will be Freshwater Boats president Jeff Kinsey, Recreation Boats president Tim Schiek, European Boat Group president Donald Dubois and Bower's successor at Boston Whaler Group, an announcement the company expects to make soon.

As president of Boston Whaler Group, Bower was responsible for managing the Boston Whaler, Brunswick Commercial and Government Products, Rayglass and Brunswick's European boat brands. He had held that position since 2013.

Prior to that, Bower served as president of Lowe Boats, where his efforts led to “significantly strengthening and expanding the product portfolio, building strong dealer relationships while adding new stores to the dealer body and driving market share gains,” the company said.

Bower joined Brunswick in 2006, initially leading the strategic planning and business development functions for the company’s outboard boat brands.

"Huw's well-deserved promotion is testimony to the depth, talent and bench strength that we have developed through the years at Brunswick," Schwabero said.


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