Brunswick names Lowe and Crestliner presidents - Trade Only Today

Brunswick names Lowe and Crestliner presidents

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The Brunswick Boat Group named Ben Cast president of Lowe Boats and Cecil Cohn president of Crestliner Boats, succeeding Cast. Both report to Jeff Kinsey, president of Freshwater Boats, in their new roles effective April 1.

Both Cast and Cohn joined Brunswick in 2005, and since 2010 Cast has served as Crestliner Boats president while Cohn has been vice president of marketing and sales support for Brunswick’s freshwater fishing boat and pontoon businesses, according to the company.

Brunswick Freshwater Boats is composed of Brunswick’s Crestliner and the Cypress Cay, Harris FloteBote, Lowe, Lund and Princecraft brands.

While with Brunswick, Cast has served in two roles at Boston Whaler as the brand’s vice president of sales, marketing and customer service as well as Whaler’s director of quality and customer service. Prior to Whaler, Cast was a program manager in the engineering department, focusing on saltwater boats, and he began his Brunswick career in the company’s strategy group. Cast has a bachelor’s degree from the University of Notre Dame and an M.B.A. from the Kellogg School of Management at Northwestern University.

Before joining Brunswick’s Freshwater Group in 2008, Cohn had most recently managed Bayliner’s inside sales and customer support operation, as well as Bayliner’s supply chain function prior to that. His management experience with the company also includes leading strategic planning and business development opportunities for the Brunswick Boat Group. Cohn has a bachelor’s degree from Emory University and an M.B.A. from the Fuqua School of Business at Duke University.

“Both Ben and Cecil have been instrumental in Freshwater Boats’ success,” Kinsey said in a statement. “Displaying a great track record of growth and building strong dealer relationships during his tenure at Crestliner, Ben’s leadership also has helped to reinvigorate a proud brand by introducing a number of innovations and new models to the Crestliner portfolio.

“Cecil has been instrumental in launching our lead response program and subsequent efforts in the areas of lead generation and other marketing improvements that have benefited the Freshwater dealer network,” Kinsey said. “In addition, he has worked closely with our sales team to help drive market-share gains in collaboration with all of our Freshwater dealers. Given Cecil’s track record with the Freshwater Group and Brunswick over the past eight years, I anticipate this transition to be a smooth and seamless one.”

At Lowe Boats, Cast succeeds Huw Bower, who recently was named president of the BBG’s Boston Whaler Group.

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