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Brunswick names new Crestliner president

Brunswick Corp. named Eric Hendrickson president of its Crestliner brand of freshwater boats.

Brunswick Corp. named Eric Hendrickson president of its Crestliner brand of freshwater boats.

Hendrickson succeeds Cecil Cohn, who recently became president of Brunswick Financial Services. Hendrickson will report to Jeff Kinsey, the president of Brunswick’s freshwater group.

Hendrickson most recently was the manager of strategy and business development for the freshwater group, according to the company.

He joined Brunswick from Hollister in July 2015, where he had product development, engineering, marketing, operations, and business strategy roles. Previously Hendrickson worked for the Robert Bosch Tool Corp., focusing as well on product development and engineering.

He earned a bachelor’s degree in mechanical engineering from the University of Illinois and an MBA from the University of Chicago’s Booth School of Business. He will be based in Otsego, Minn.

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