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Brunswick names VP of enterprise technologies

John Reid

John Reid

Brunswick Corp. appointed John Reid vice president of its Enterprise Technologies division. The appointment is effective Feb. 3.

A statement said Reid will report to Brunswick CEO David M. Foulkes and will be based at company headquarters in Mettawa, Ill.

Reid, who has 30 patents in sensing, automation and control, was most recently director of enterprise product innovation and technology and a technical fellow at Deere and Co. He was with that company for 19 years.

The statement noted that Reid was “instrumental in developing enterprise innovation strategy and processes, driving enterprise capability building through product technology road maps that included the company’s strategy for automation and autonomous machine systems.” Before that, Reid was a professor at the University of Illinois for 14 years, where he was recognized for his automation research contributions.

“We are pleased to have someone of his caliber in this important role in the company,” Foulkes said in the statement. “As evidenced again by our strong presence earlier this month at CES, Brunswick is the clear marine industry technology leader. This is an exciting time in our industry with the strong potential for advanced technologies in many areas, including autonomy, connectivity and electrification, to transform on-water experiences and attract new consumers to boating.”

Foulkes said Reid would work with Brunswick’s Propulsion, Boat, Vessel Systems and Business Acceleration units, as well as existing and new external technology partners. “John will play a major role in the planning, coordination and resourcing of our long-term technology development plans to take advantage of that potential,” Foulkes said.

“As a longtime boater, I’m excited about the opportunity to help advance Brunswick’s product and technology leadership,” Reid said in the statement. “The company is uniquely positioned to take advantage of the rapidly evolving technology trends.”


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