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Brunswick: Program has saved dealers $5 million

Brunswick dealers participating in the company’s Dealer Advantage program have saved more than $5 million since its inception two years ago, according to the boat manufacturer.

“Supporting our dealers and protecting the overall health of the distribution network has always been a fundamental principle at Brunswick, and Brunswick Dealer Advantage is an important element of this strategy,” Brunswick chairman and CEO Dustan McCoy said in a statement.

Dealer Advantage offers 28 benefits and service programs targeting three specific areas: enhancing the customer buying experience, attracting and retaining employees, and reducing costs.

More than half of Brunswick’s 4,200 marine dealers are participating in one or more of the programs.

Click here for the full release.

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