The Brunswick Dealer Advantage program recently celebrated its first anniversary in Canada.
Since its introduction, the number of programs available to dealers has increased from 10 to 18. New benefits include college scholarships for dealership employees' children, group rates for employee auto and home insurance, and preferred pricing for business insurance.
"Through communication with our Canadian dealers, we've identified specific areas where Brunswick can leverage its resources to help our dealers build long-term value in their businesses," chairman and CEO Dustan McCoy said in a statement. "Stronger dealers contribute to stronger Brunswick brands."
Brunswick says the average dealer is saving thousands of dollars annually through this program.
Dealer Advantage was introduced in the United States in 2007. About half of all Brunswick dealers in North America are enrolled in at least one program and have saved a total of more than $5 million, according to Brunswick.