Brunswick Corp. is expanding its Dealer Advantage program and making gold and platinum-level business services available to all Brunswick marine dealers for the first time.
Previously, these levels of the program were only open to dealers with a large share of sales in Brunswick marine products. Now they are open to all dealers.
The Open Access promotion is effective from now through June 30.
The Dealer Advantage program offers 27 business services to marine dealerships to help drive growth and profitability, these include: health insurance programs, payroll and tax administration services and other benefits.
"The broad menu of business services helps dealers attract more retail customers, retain valued employees, enhance operations and reduce expenses," chairman and CEO Dustan McCoy said in a statement. "In fact, Dealer Advantage preferred rates have already saved our marine dealers more than $7 million. Open Access will broaden the impact."