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Brunswick realigns boat-brand management

Brunswick Corp. announced several actions designed to more clearly align its global marine operations “to better exploit market opportunities, sharpen market focus and enhance growth as the world's marine market continues to evolve,” the company said in a statement.

“For many years, several Brunswick boat brands based in Europe and Asia have been under the Mercury Marine umbrella, a structure that naturally developed over time as Mercury made investments in these ventures,” chairman and CEO Dustan McCoy said in a statement. “Going forward, these brands, which include Arvor, Quicksilver, Rayglass, Uttern and Valiant boats, will be managed as part of the Brunswick Boat Group.”

McCoy said this alignment will allow for a comprehensive approach to boat market opportunities around the globe and enable Brunswick to better share and concentrate its worldwide resources to develop new boats, products and features and enhance its dealer network.

“This realignment also will allow Mercury, under the leadership of its president, Mark Schwabero, to focus its full time and attention on implementing its significant growth plans in marine engine and related markets,” he added.

Brunswick Boat Group president Andrew Graves will direct and coordinate the global efforts of all Brunswick boat brands. Joining Graves' management team as president of Hatteras and Cabo Yachts will be David O'Connell. He will succeed James E. Meyers, who has overseen the consolidation of those two brands.

“We approach the next phase of Hatteras and Cabo development with enthusiasm as Dave's experience and skills will accelerate efforts to design and manufacture exceptional products, develop new markets, strengthen existing ones and identify continuing improvements to support our dealers and customers,” McCoy said.

O’Connell has led the Merritt Island product development and engineering team, supporting the Sea Ray, Meridian and Bayliner brands during the past five years. Prior to his role at product development and engineering, he spent seven years leading Sea Ray's sport yacht/yacht sales and marketing teams.

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