Brunswick Dealer Advantage, part of Brunswick Corp.’s dealer services team, said it renewed its participation with ARI Network Services.
Brunswick Dealer Advantage consists of leading dealer services in the United States and Canada that are designed to help marine dealers reduce costs, drive revenue and enhance the retail customer experience.
"ARI offers our dealers the solutions they need to grow their online presence, manage their online reputation and improve their customers' online experiences and satisfaction," Brunswick Dealer Advantage marketing and program manager Kirsten Schuchardt said in a statement. "We look forward to continuing our partnership with ARI to provide our dealers with the newest technology and most up-to-date content available that will help them drive profitability and build equity in their business."
As an official provider under the Brunswick Dealer Advantage program, ARI will offer its suite of services, including ARI's marine dealer websites, digital marketing services, FootSteps lead management and PartSmart, ARI's in-store eCatalog tool, and PartStream, ARI's online, illustrated parts look-up tool.
"ARI has been a Brunswick Dealer Advantage Official Provider since 2008. During that time we have continuously provided Brunswick Dealer Advantage dealers with products and services that help them connect with customers and prospects to generate more leads and drive more sales," ARI director of marine business development Justin Di Vilio said.
"This year, in addition to our robust suite of products and services, we will offer quarterly educational sessions to help Brunswick dealers meet the challenges they face in today's digital-first consumer market."