Brunswick teams up with U.S. Power Squadrons on dealer education


Brunswick Corp.’s dealer services team, Brunswick Dealer Advantage, is going nationwide with its education program promoting boater education at Brunswick marine dealerships in partnership with the United States Power Squadrons.

The national launch comes after a successful pilot program rollout with recruitment of local United States Power Squadrons chapters to participate across the country. Brunswick celebrated the national launch by also announcing a new United States Power Squadrons boater education sponsorship and award last Saturday at the 2014 annual United States Power Squadrons meeting in Jacksonville, Fla.

The successful pilot program rollout now allows Brunswick to offer dealers boater education classes and seminars at 75 percent of Brunswick's more than 3,200 boat- and engine-selling dealer locations. Courses range from two-hour seminars on popular topics such as powerboat handling, navigation and how to handle emergencies to the comprehensive eight-hour America's Boating Course, which covers all major aspects of boating safety and enjoyment, meets state boater certification requirements and might lower boaters’ insurance premiums.

"Boater education is good for boating and good for the industry," Brunswick chairman and CEO Dustan E. McCoy said in a statement. "Offering classes on how to have a fun and safe experience on the water expands participation among new and experienced boaters alike. We are very pleased to partner with the leader in boater education to help us improve boater education on a national level."

Brunswick also announced a new Platinum level national sponsorship of the United States Power Squadrons and launched a new Brunswick Boater Education award for the local United States Power Squadrons chapters that taught the most classes at Brunswick dealerships during the year. For the 2013 pilot program year, Brunswick Boater Education awards have been awarded to the following local United States Power Squadrons chapters:

Platinum: Sacandaga Power Squadron, Amsterdam, N.Y.

Gold: Mohawk Hudson Power Squadron, Ballston Lake, N.Y.

Silver: Everett Sail and Power Squadron, Everett, Wash.

"Our new national partnership with Brunswick is truly ground-breaking," United States Power Squadrons chief commander John Alter said. "Joining forces to promote boating education at Brunswick's leading dealerships across the country offers tremendous potential to get more boaters on the water and to improve the boating experience, which are goals we both share. We look forward to executing our very successful pilot program on a national scale."


ABYC Foundation Seeks Nominations for Educator Award

The award recognizes “an outstanding instructor who is shaping future marine service technicians.”

P.R. Firm Rushton Gregory Signs ePropulsion

The Chinese manufacturer of electric propulsion products introduced a standardized lineup earlier this year.

Dometic Updates Pro-Trim System

The new design allows boaters to trim the outboard and adjust the jack plate without removing their hands from the wheel.

Brunswick Partners with Carnegie Robotics

Through the alliance, Brunswick aims to enhance its autonomous technology offerings.

Nicole Vasilaros to Depart NMMA

The group credits the senior vice president of government and legal affairs for “countless contributions to the protection and expansion of the recreational boating industry.”

Site Unseen

A website is often the first interaction a customer will have with a dealership, but it must provide more than an online brochure or they will click elsewhere.

C.G. Amends Documentation Rules

Federally documenting a boat now must be done every five years, rather than annually.

The 2021 Top 10 Most Innovative Marine Companies Awards

The marine industry consistently honors products and people. The industry, however, has not recognized forward-thinking companies that are moving the industry in new directions. Soundings Trade Only’s mission is to reflect, inform and inspire.